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Candy Review: White Rabbit Creamy Candies

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White Rabbit Creamy Candies

UPDATE 10/1/08: White Rabbit is currently under a recall

China did a superb job hosting the recently concluded 2008 Olympics, I thought. One shouldn’t forget what a centralized state can accomplish when it sets its mind to athletic PR. And if you’re not some oddball fan of newfangled democracy, or perhaps even if you are, it’s impossible not to admire the longevity, stability, inventiveness and sought-after harmony of Chinese culture and philosophy. But what about China’s candy-making abilities? That’s where true greatness can be measured.

Exhibit A: White Rabbit Creamy Candies. From Wikipedia you learn that this extremely popular candy was developed in 1943 and now sells in over 40 countries. It was given to president Nixon as a gift in 1972, perhaps while he watched the U.S. delegation get pummeled in ping pong.

All right already, let’s taste it.

White Rabbit Creamy Candies are individually wrapped, each a little bigger than a small Tootsie Roll. They’re also similar to Tootsie Rolls in texture and consistency – kind of a nice chewy nougat. And yum, what a nice-tasting nougat it is. This candy only has four ingredients: two kinds of sweetener (corn starch syrup and cane sugar), butter, and milk. How can you go wrong with that?

At first I thought this candy had two wrappers because a thin transparent layer unrolls next to the candy proper when you open it. This is actually an edible strip of rice paper that has virtually no taste. It’s there to prevent the candy sticking to the wrapper.

After the crazy loping bunny on the bag, my favorite part of White Rabbit Creamy Candies is the great chew factor (without sticking to my teeth), and the very pleasant taste of sweetened milk. This candy is simple and harmonious.

I’ll be buying some more of this great candy. It won’t blow you away with pungent flavor, it’s not neon green or filled with imperialist goo, but if you want a straightforward and very satisfying pleasure, White Rabbit Creamy Candies are hard to beat. Like some large country at some large athletic event.

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14 Responses to “Candy Review: White Rabbit Creamy Candies”

  1. 1
    Laurie says:

    Mmm, my favorite. I like the way the rice paper sticks to your tongue and then gradually softens up if you suck on it for a bit. They’re delicious and fun to eat! Darn it all, now I want some. I was just at an Asian market, but I got Kasugai gummies instead.

  2. 2
    Sea Hag says:

    Guuuuargh! I had the red bean ones once and they were totally filthy, like hard chunks of refried beans. And the bunny on the package looked like it was crapping beans.

  3. 3
    Tracy says:

    My favorite candies! I kept meaning to send in a review of these, but I’m glad someone got around to reviewing them. Now the other flavors should get some attention too, but don’t reject the red bean flavor automatically; those are tasty too! Sea Hag, perhaps you were the unfortunate recipient of a bad batch?

  4. 4
    Casey says:

    I LOVE these! I have been eating them for over 20 years. They are addictive!

  5. 5
    samikshya says:

    white rabbit is simply amazing. i don’t even remember when i started having this candy, and i am like addicted to it……. hhhmmmmmmmmmmmm i love this candy…

  6. 6
    Dragon-chan says:

    Ha, I love White Rabbit. They really do have a delicious creamy taste. I like the rice paper. It’s fun to eat.

  7. 7
    babynme says:

    Hello. Read about your comments on this candy. Be careful though. The White Rabbit Candy has been reported by the Singapore’s government to be affected by the melamine contamination. They have banned this product and so has Malaysia. The melamine contamination was initially thought to be limited to baby milk powder but it’s contemination is now much more widespread. Over 53000 babies have been affected in China and 4 babies have died since. White Rabbit Candy was also reported to be contaminated with traces of formaldehyde in 2007 by the Phillipines government although the Chinese government has denied such contamination. You could read some of the articles that I’ve extracted out from my blog at Cheers…

  8. 8
    white says:

    I won’t be buying these.

    USA Today reports this morning that White Rabbit Creamy Candies, a Chinese candy product frequently sold in the US, contains dangerous levels of melamine, a poisonous industrial chemical that can artificially inflate the protein levels of products to which it is added.

    The findings come from the New Zealand Food Safety Authority. The US Food and Drug Administration (FDA) reportedly is sampling and testing these candies and other Chinese products containing Chinese dairy ingredients. China’s dairy industry has been devastated by revelations that the country’s tainted milk supply has sickened more than 50,000 infants and killed at least three children.

  9. 9
    nik says:

    too bad. white rabbit candy was my favorite too. however, because of the melamine and formalin issues i stoppped eating them. i wish they’ll get their name back and start out clean.

  10. 10
    Carol Pinder says:

    Candy Corn is a part of white rabbit? I don’t really know what kind of these candies look like?

  11. 11
    DLee says:

    Better beware!!! This candy is in the news–google it.

  12. 12
    Peanutmybutt says:

    I’m glad i never consumed this sweet as I am currently doing an news report for an english assignment.4 dead and over 50 000 infants in hospital as a result of being fed white rabbit creamy milk products with kidney stones and failure.

    That cuddly white rabbit is the new anti christ of candy mountain.

  13. 13
    Bunny says:

    This is my favourite candy since young,White Rabbit Candy is now safe to be consumed ,it is tested by the authorities and therefore on the selves of supermarket islandwide in Singapopre.It is Creamy when you chew it and has various flavours.So get yours now for any festive or celebrations!

  14. 14
    Bunny says:

    From Wikipedia: “When White Rabbit candy was returned to export in 2009, it also underwent a name change to Golden Rabbit Creamy Candy. Aside of avoiding the marketing stigma associated with the tarnished White Rabbit name, the Golden Rabbit candy is made using milk from Australia instead of China. Original White Rabbit is also being manufactured, with milk coming from New Zealand.”

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