How do you find your bliss? Hershey’s hopes we’ll all find it in their Bliss Chocolates, and they’re banking on three flavors to satiate our palates. I recently sampled all three – Milk Chocolate, Milk Chocolate Meltaway, and Dark Chocolate. I found that only one of the candies left me feeling blissful.
Each variety comes as individually wrapped foil squares in flavor-specific bags. They all have a nice, chocolaty smell, and the color choices for the foil are appealing. I can imagine a cute display of Bliss squares in a candy dish. Cute or not, I’m most interested in taste.
First up, Dark Chocolate. As non-gourmet dark chocolate goes, the Bliss squares are passably average. There’s nothing particularly special or not special about them. They’re slightly bitter, and, I suspect, unrecognizable in a blind taste-test against several other brands of dark chocolate on the market, although I swear I tasted a hint of Hershey’s Kisses in each bite.
I chose Milk Chocolate next. Again, nothing overly impressive or unimpressive. Also again, that hint of a Kiss surfaced, except the Milk Chocolate Bliss reminded me much more of another candy, and I’m still not sure what it is. I’d go for the Milk Chocolate over the Dark, but could take or leave either.
I wasn’t sure what Meltaway meant, so I saved it for last. Apprehension turned into a reward. The Meltaways don’t have a true “meltaway center” as the package claims (or at least not the way I imagine a meltaway center, which would be something that would seem to disappear in my mouth). Technicalities aside, the Meltaways are darned good. Pretty addictive, in fact. They have a weird texture and are slightly oily, but are very chocolaty and hard to put down. They taste a bit like the Milk Chocolate Bliss, but are softer and don’t have that mysterious Kiss-like hint.
Overall, the most appealing thing about Bliss Chocolates is probably their tasteful packaging. You could set them out at a somewhat fancy dinner party, and they’d go well with the cloth napkins. However, if you want to actually eat your Bliss, stick only to the Meltaway flavor, or find your bliss someplace else.
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