I’m sure all you jelly bean fans are excited to hear that Jelly Belly is adding a new variety to their official 50 flavors Jelly Belly Bean family. Can you guess what it is? It’s dark chocolate!
I’m find this addition very interesting, because Jelly Belly already has some chocolate based flavors: milk chocolate and chocolate pudding to be exact. I was curious to see how they managed to, in the form of a jelly bean, make one “chocolate” flavor taste different from the other. The press kit included with these new Jelly Bellys says these new beans are dairy free and certified OU Kosher, so it’s good to know that they are safe to consume for those of us who have dietary concerns.
The beans themselves are very attractive to look at: matte dark brown in color, not spots to them at all like some of their Jelly Belly Bean siblings. When I tore open the packet to let the new beans tumble into my hand, I noticed a wonderful strong cocoa smell, yet it doesn’t entirely remind me of chocolate. The first thing that came to mind was tootsie roll; but no, it’s not quite that either. After sniffing and pondering the aroma for awhile, I realized what it was: hot chocolate mix.
I was unable to wait any longer and popped a few of them in my mouth: the flavor is not as intense as the smell is, but it is certainly more authentic. They are mildly sweet so the bean does read as “dark chocolate” as opposed to their milk chocolate and chocolate pudding flavors which I find have a creamier, sweeter and more dairy like essence to them. The bean’s dark chocolate flavor reminds me a bit of a tootsie roll in terms of intensity since the overall taste is mild. But rest assured that’s where the similarity ends, since here in the bean the cocoa flavor is much more pronounced and real since they use dark chocolate to make these little beauties. After polishing off my sample packet I can say that I really like them. I’m pleased with how these turned out.
So when will you be able to find the dark chocolate Jelly Belly Bean in stores? The planned release is this spring, so I recommend keeping an eye out for them amongst the Easter candies this year; I know I’m going to be on the lookout for them. Once you do see them, be sure to report back here and let me know how you like them!
Editor’s Note: Both Brian and myself found these to have a bitter/chemical-y taste. We don’t eat as much dark chocolate as Sera, so it’s possible this difference in opinion is due to a dark chocolate/milk chocolate preference. Try them and let us know how they measure up for you!
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