…and sadly for this Candy Addict, no flavor attached either! Fling is a fairly new candy bar introduced in Australia earlier this year. Firmly pitched at the 20-30 year old female market, the Fling bar is meant to be (according to their marketing) “a little indulgence without a serious chocolate encounter.” Okay, it’s a cute idea. I get it – enjoy the experience with no guilt attached. This is a candy bar which doesn’t expect you to call it in the morning, and who runs out of the house before that awkward what-have-I-done moment.
The marketing tag line for this bar is “Forever is overrated,” and sadly for this Candy Addict, the bar itself is overrated, too. I actually ate several of these for the purposes of this review, hoping in vain that it would somehow improve. Unfortunately, much like a one-night stand, it can leave a bad taste in your mouth. I realize it’s meant to be a (relatively) low-fat bar, but even being forgiving for its “diet” nature, I still have to give it a “Ummm… I’ll call you” rather than an invitation to dinner tomorrow night.
The wrapper describes the bar as “A delicate crispy centre layered with velvety chocolate cream covered in smooth milk chocolate.” That’s clever marketing speak for “This bar is a a wanna-be Twix, minus the caramel.” (Coincidentally, Twix was the last candy bar launched in Australia by this company, way back in 1993.) The Fling cookie is very light and pretty much flavorless. The “velvety chocolate cream” is more air than cream, and it has only a very faint chocolate flavor. The smooth milk chocolate is just okay, but it doesn’t hide the myriad candy sins within.
The best part of a Fling is the marketing. The ad is pretty funny, the wrapper is inoffensive, and the tag lines are catchy and memorable. At the end of the day, though, I would much rather have a second date than just a Fling. This one didn’t even make it past first base!