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Candy Review: Fling… chocolate with no strings attached!

Categories: Candy,Candy Reviews,Chocolate Candy,Foreign (non-US) Candy,New Candy


…and sadly for this Candy Addict, no flavor attached either! Fling is a fairly new candy bar introduced in Australia earlier this year. Firmly pitched at the 20-30 year old female market, the Fling bar is meant to be (according to their marketing) “a little indulgence without a serious chocolate encounter.” Okay, it’s a cute idea. I get it – enjoy the experience with no guilt attached. This is a candy bar which doesn’t expect you to call it in the morning, and who runs out of the house before that awkward what-have-I-done moment.

The marketing tag line for this bar is “Forever is overrated,” and sadly for this Candy Addict, the bar itself is overrated, too. I actually ate several of these for the purposes of this review, hoping in vain that it would somehow improve. Unfortunately, much like a one-night stand, it can leave a bad taste in your mouth. I realize it’s meant to be a (relatively) low-fat bar, but even being forgiving for its “diet” nature, I still have to give it a “Ummm… I’ll call you” rather than an invitation to dinner tomorrow night.

The wrapper describes the bar as “A delicate crispy centre layered with velvety chocolate cream covered in smooth milk chocolate.” That’s clever marketing speak for “This bar is a a wanna-be Twix, minus the caramel.” (Coincidentally, Twix was the last candy bar launched in Australia by this company, way back in 1993.) The Fling cookie is very light and pretty much flavorless. The “velvety chocolate cream” is more air than cream, and it has only a very faint chocolate flavor. The smooth milk chocolate is just okay, but it doesn’t hide the myriad candy sins within.

The best part of a Fling is the marketing. The ad is pretty funny, the wrapper is inoffensive, and the tag lines are catchy and memorable. At the end of the day, though, I would much rather have a second date than just a Fling. This one didn’t even make it past first base!

chocolate, fling, cream, Australia, Masterfoods, diet, light

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8 Responses to “Candy Review: Fling… chocolate with no strings attached!”

  1. 1
    jdkakfha says:

    This is a horrible review. I came to Australia in July and tried a Fling bar one night when I was on a chocolate craving encounter. It was the best candy I’ve ever had. I have fallen in love with the Fling and have had literally bought one if not two every day since minus maybe 2 or 3 days in total. They are delicious and they do leave you with a guilt free feeling..what more could someone ask for? haha

  2. 2
    waterlilly says:

    You must not like matesers because a fling is basically maltesers in a bar I found the fling when I was working at a newsagency last year and i absolutly love them maybe you just cant handel chocolate thats lite and fluffy you must be the heavy rich type of person and if so you have no right comenting on a light and fluffy bar.

  3. 3
    Dawn says:

    i just got the honor of trying this delicious candy. a friend put one in my stocking for christmas and it was the very best candy i have Ever tryed. and believe me, i have tryed my share of chocolate! its wonderful, i just dont know how to get more. never seen it in the stores here in texas?

  4. 4
    Linda says:

    YUMMY is the best word that describes Fling! I tried it in New Zealand and am hooked. I don’t know what the reviewer tried but it wasn’t the candy bar I tried. I just wish it were available here!

  5. 5
    Cande says:

    I just discovered the Fling bar and I LOVE it and I considered myself a “Chocolate Snob”. It is just right for that “gotta have chocolate, NOW, or somebody is gonna get hurt” feeling.
    Sorry Walmart-haters, but Wal-mart is the only place I’ve seen it.

  6. 6
    Carolyn says:

    I just tried it for the first time today. I dont know if there are more than once flavor as of yet, but I tried the pink pkg. flavored milk chocolate and loved it. This is perfect. I don’t need anything more than this. More people should have an open mind and try this. Is really is so good and if you didn’t know it was low cal/low fat you to would love it. This might be ok for the kids too!
    Walmart is the only place I’ve seen it.

  7. 7
    Heather says:

    I agree with the further posts here. I disagree with the review wholeheartedly. We recevied a free sample here at our agency from the Supplier, and it was DEVINE. Honestly, I am so pleased with the taste and texture and low sugar content of this dessert, that I saved half to have my mother and husband try it. They LOVED it as well, and now I’m trying to find it! I will definately check Walmart, thanks! If they work properly on the marketing, I can’t imagine people not latching on to this one in the US. Simply amazing, thank you for finally creating a candy bar that is delicious AND reasonable!!! :-)

  8. 8
    Lindy Brown says:

    Someone gave me a FLING (couldn’t remember who), and when I tried it, I fell madly in love! It was, however, DARK chocolate, not insipid milk chocolate. Have been trying to find them somewhere – thanks for the heads up – I may even brave Wal-Mart in order to get some! I think your reviewer must have had paralyzed taste buds the day she tried a FLING……tell her to try a DARK chocolate one!

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