I’d come up with some excuse you could use – you have a techie boyfriend, or your mom is really into circuitry, or you want to create a dessert that expresses your true inner geekiness – but you really don’t need a reason. Evil Mad Scientist Laboratories, the evil geniuses behind the CandyFab 4000 3D [...]

I’m still catching up from the All Candy Expo, but here are just a few of the candy press releases that came out of the Expo:

LesserEvil Launches its 2007 Holiday Kettle Corn Collection
LesserEvil Launches New On-the-Go Bags
The Hershey Company To Salute Racing Legend Dale Earnhardt In 2008 With Collector Edition Bars
Exciting New Bobs® Sweet Stripes® [...]

The nature of the candy business lends itself well to creativity in advertising. Candy is fun, whimsical, and happiness-inducing. It makes sense that the advertising should be a reflection of those characteristics which make us all love candy so much.
Sometimes they overshoot a bit and miss the mark (Starburst’s Little Lad anyone? [...]

When I first started writing for Candy Addict, many weeks ago, my family excitedly nominated several candies for review. I expected most of them: my sisters loved Wacky Wafers and Whatchamacallits as much as I did, but the nomination that came out of nowhere was given to me by my father, who suggested that [...]

You can take the Candy Addict out of the All Candy Expo, but you’ll never take the All Candy Expo out of the Candy Addict. That basically sums up my feelings since I’ve returned home and had a few days to look back on the biggest and sweetest trade show of the year.
The thing [...]