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Retro Candy Flashback: Rolo

Categories: Candy,Candy Reviews,Chocolate Candy,Classic and Retro Candy

Rolo When I first started writing for Candy Addict, many weeks ago, my family excitedly nominated several candies for review. I expected most of them: my sisters loved Wacky Wafers and Whatchamacallits as much as I did, but the nomination that came out of nowhere was given to me by my father, who suggested that I write about Rolo.

Now, my father loves chocolate just as much as I do. If he had to eat one thing for the rest of his life, I’m pretty sure it would be Milky Way Midnight bars. Sure, I’ve seen him go through stages where he favors other chocolate bars, but the Milky Way Midnight always wins. Rolo has never even been a contender. I don’t think I’ve ever seen my dad eat a Rolo, and now suddenly he wanted me to review them. Something was up. A mid-life crisis? A clone of my father with different candy preferences? My father’s evil Rolo-loving twin?

“You don’t even like Rolo!” I blurted.

“Well, I did,” my father insisted, “those things were great. But they don’t make ‘em anymore.”

Suddenly it became clear: my father had, at one point or another, stopped seeing Rolo at the store and figured they’d been discontinued. What a horrible tragedy to befall my Pops! For years, he wandered a world without Rolo, all due to Rolo’s lower profile on the pharmacy candy shelf. Of course, I told him they were still around, which made him quite happy. All is right with the world again, or at least it is for now, until something else gets discontinued.

Rolo caramel The Rolo is a glob of thick caramel, covered in light milk chocolate. The shape of the Rolo is what makes it unique: it’s a bit like a Hershey’s Kiss with the point lobbed off. I hadn’t had a Rolo in years before trying them for this review, so my memory was a bit fuzzy, though I seemed to recall them as being a bit gooier in years past, closer to a Caramello bar. This time around, the Rolo caramel was firm and blended excellently with the chocolate coating for a chewy, chocolately experience.

There is one issue I have to take with the Rolo, and that is this: what is the plural form of Rolo? Do you eat a pack of Rolo, or do you eat a pack of Rolos? Roloes? Rolo-o’s? Are they like octopi? Rolii? Oreo cookies are properly pluralized as such, so perhaps Rolo candies is the most appropriate here. How can something so delicious be so grammatically confusing?

Dad, if you have any ideas, let me know.

Buy Rolo Online:

caramel, milk chocolate, chocolate

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9 Responses to “Retro Candy Flashback: Rolo”

  1. 1
    Dom says:

    FYI, The plural of ‘Rolo’ is ‘Rolos’.

    However I’m fairly sure the plural of what you have there is “Ick! Ew! Hersheys!”

  2. 2
    Julie Nicolay says:

    Rolos are still one of my favorites and what I frequently reach for when I want some “comfort food” candy. I love the thick, chewy caramel mixed with just the right amount of chocolate. Not as sticky as a Milk Dud, thankfully (my fillings are safer with Rolos), but soft, chewy, buttery rich caramel and chocolate. Mmmmm!

    I like to either hurry up and chew them right away or when I’m a bit less in need of the quick fix they provide, let them melt and soften in my mouth, creating a luscious, soft, velvety experience…oh god, I need to go out and get some now! And I’m right in the middle of packing since I’m moving this weekend…dang…guess which activity is gonna win out?

    The only problem with Rolos is that there are a mere 8 pieces in a roll. That’s just getting started!

  3. 3
    Heather says:

    Wow! Your family has excellent taste in candy bars! When I was a kid, my favorite candy bar was the Whatchamacallit. As I got older, I branched out to dark chocolate and discovered the Milky Way Midnight. I never really like regular Milky Way bars, but the Milky Way Midnight’s vanilla nougat made all the difference. It was pretty much my favorite candy bar for quite a while. (Although 100 Grands and 3 Muskateers were often thrown into the mix.) Then, one day I saw a pack of Rolos sitting on te shelf of a local store. I had eaten them before, but I hadn’t seen them in years. I never really thought they had been discontinued, but none of the stores I usually shopped in sold them so I guess it was sort of an “out of sight, out of mind” kind of thing. I was feeling nostalgic so I picked up a pack. Suddenly, it all came back to me. Rolos are now my favorite candy. I can’t believe I never knew what I was missing. Anyway, great review.

  4. 4
    Emily says:

    Hello – I am actually a manager at Nestle in charge of making Rolos – we just changed the recipe about a year ago to put better ingredients back into the caramel – proper butter (which comes in giant butter pats) and we now use much better quality chocolate. I am glad you all enjoy them anyway! We’ve been working very hard to improve the quality. :-)

  5. 5
    Jennifer says:

    Love rolos as the perfect fix for a sweet craving after dinner. Just one (or two) and pretty well set.

    Would love to see a dark chocolate rolo. Dark Chocolate and Caramel + heaven!

  6. 6
    diane says:

    they were really good ! are they still around ?

  7. 7
    dzert says:

    I love rolos, however I have been trying to find a chocolate from my childhood that was very similar to the rolos shape however it had a malt ball inside, now it may have very well been a rolo at the time with a malt ball inside but I just can’t remember…does anyone have a clue at what I am describing? picture rolos with a malt ball inside or something similar to a malt ball..i’m driving my mom nuts trying to figure out what this was….errgg.. i can even taste it..what a flashback *grin*

  8. 8
    sra says:

    FYI: Rolos are made by Nestle in the UK and most places HOWEVER, in the U.S. they’re made by Hershey!!! Also, the US ones have the thicker, chewy caramel (which I really like), whereas in the other places the Rolos have a more liquidy caramel! I found this very interesting… and @dzert: are you thinking of whoppers?? That’s the only chocolate covered malt ball I know of…

  9. 9
    Alan says:

    @dzert do you mean Munchies? they are like rolos but with a small biscuit in each one!

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