The nature of the candy business lends itself well to creativity in advertising. Candy is fun, whimsical, and happiness-inducing. It makes sense that the advertising should be a reflection of those characteristics which make us all love candy so much.
Sometimes they overshoot a bit and miss the mark (Starburst’s Little Lad anyone? And how about that Skittles commercial with the nightmarish singing rabbit?). At this point all I can ask for is a good laugh, and to not be too horrified.
While this Cadbury Dairy Milk commercial by A Glass and a Half Full Productions sits on the border of Creepytown, it still cracks me up. What an anthropomorphic gorilla has to do with chocolate bars I couldn’t tell you. It doesn’t make me crave Cadbury Dairy Milk so much as it makes me crave Phil Collins’ Greatest Hits. Judging by Cadbury Dairy Milk Gorilla’s face as he “feels” the music, I think he agrees with me.
More candy articles about: cadbury, chocolate, commercial, video
