Dark Chocolate Peanut M&Ms Have Arrived

Friday, August 17, 2007 - by Brian

UPDATE: Read our review of the Dark Chocolate Peanut M&M’s

Along with the new Razzberry M&Ms, we can also look forward to a permanent addition to the M&Ms family: Dark Chocolate Peanut M&Ms.

From the press release:

M&M’S® first added its signature fun twist to the traditionally serious dark chocolate category with a limited edition of M&M’S® Dark Chocolate Candies and M&M’S® Dark Chocolate Peanut Candies in April 2005. Soon after the special promotion ended, more than 30,000 consumers clamored for more. In response, M&M’S® permanently introduced M&M’S® Dark Chocolate Candies last August and is now bringing back M&M’S® Dark Chocolate Peanut Candies, available nationwide on a permanent basis.

M&M’S® Dark Chocolate Peanut Candies feature whole peanuts covered with smooth and delicious dark chocolate. Encased in the iconic Red, Yellow, Green, Blue, Orange and Brown color candy shells, these savory sweets can be found in a bright purple package featuring Yellow, holding a peanut shaped sign with the word “Peanut.”

The television campaign brings the “Dark M&M’S®” to life, spotlighting each character in a montage set to the well-known Addams Family theme music. The spot features the introduction of “Cousin Itt’s” Inner M and concludes with “Thing” popping out of his box home, holding a package of M&M’S® Dark Chocolate Peanut Candies.

M&M’S® Dark Chocolate Peanut Candies are now available nationwide in food, mass, convenience and drug stores. They are available in 1.50 oz. singles, 2.87 oz. tear n’ share packaging, 12.6 oz. bags and 20.2 oz. bags, and retail for $.55, $.99, $2.96 and $4.39 SRP respectively.

Look for our review soon!

mms, dark chocolate, chocolate, peanuts