Thirty is a big birthday for anybody, and Topps isnâ€™t taking their three decades of success with Ring Pop lightly. I remember begging my parents for money so I could ride my bike to the neighborhood Tom Thumb convenience store to buy a Ring Pop, and Iâ€™m glad the brand has adapted to a changing market and continues to succeed.
Billed as â€œAmericanâ€™s favorite candy jewelry,â€ the folks at Topps have released all kinds of fun Ring Pop trivia just in time for the birthday festivities. According to Topps, since August of 1977 there have been about three billion Ring Pops sold. When placed end-to-end, the pops sold since their debut would circle the earth nearly four times. Iâ€™m pretty sure my friends and I made a hearty contribution to the number of Ring Pop salesâ€”especially the watermelon and cherry flavored ones, which were my favorite.
Ring Pop originally made it onto candy shelves as only cherry and grape, but now there are more than ten flavors to choose from, with seasonal and limited edition varieties spicing up the mix (â€œLimited Edition Circus Flavorsâ€ are currently available). Iâ€™ve never tried them, or even seen them in stores, but my guess is that kids these days really go for the marbled look of the twisted fruit and twisted cream Ring Pops.
Age has served the brandâ€™s popularity well, and likenesses of Ring Pops have been spotted everywhere from the cover of MAD Magazine to Chicago’s Museum of Contemporary Art to singer Fergieâ€™s Fergalicious video. And, at around sixty-five cents per pop, itâ€™s probably the cheapest (and most fun) jewelry gift you can give.
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