Ah, the PB Max. Before being discontinued sometime in the 1990′s, the PB Max had a brief but glorious run as a delicious addition to the peanut butter/chocolate market. It was a lovely slab of all things good: peanut butter, chocolate, and nuts all piled atop a cookie foundation.
The simplicity of it made it easy to love: with its square shape and basic ingredients, it came across as the kind of treat you’d buy at a fundraiser bake sale. It was also the kind of candy bar that, under desperate circumstances in 1989, you could try to replicate in your own home on a Saturday morning, using Extra Crunchy Jif, chocolate syrup, and Lorna Doones, before settling in to watch Alvin and the Chipmunks.
The advertising campaign for PB Max wanted us to know what, exactly, the PB in PB Max stood for. Apparently, it wasn’t Platinum Blonde or Pink Baboon. Nor did it stand for Piggy Bank or Plow Boy. No, no: it stood for peanut butter, of course. Or at least that’s what they told us. I like to think it stood for Punked By, as in “I was punked by this stupid and delicious candy bar, which was discontinued about two days after it was released.”
Rumor has it that the Reese’s Big Cup is a decent substitute for the PB Max, but the taste of Reese’s peanut butter is so distinct that it’s hard to imagine biting into one and forgetting that the object in your hand is not, in fact, a PB Max. Your best bet is to hit up some local bake sales and hope to strike PB Max-esque gold.
Now, if you’ll excuse me, I’m off to stock up on Jif and Lorna Doones.