The Whatchamacallit is the 80’s hair band of candy bars. I mean this in the best possible way. From its ugly tan wrapper to its incredibly ridiculous name, everything about the Whatchamacallit bar screams “80’s!”. Even so, I have to give it up to the Whatchamacallit, for the Whatchamacallit still believes! Sure, it may have lost a few steps and its popularity may have dipped in the mid-90’s, but every night that Whatchamacallit gets right back out on that candy shelf and keeps on rocking. Just like a loyal Quiet Riot or Motley Crue fan will tell you at the end of their latest tour: the bar may not be as exciting as it was back then, but it’s still pretty good.
Sadly, I have a bad feeling that the Whatchamacallit’s days are numbered: the caramel peanut butter crisp market is currently being invaded by Reese’s, and I’m not sure that the Whatchamacallit has enough loyal fans to pull through. But maybe, just maybe, if we’re lucky, the Whatchamacallit will live on. Maybe it will even start a summer tour with Oh Henry! and 5th Avenue. All-out non-stop peanut butter crunch rock!
Buy Whatchamacallit Online:
- at Old Time Candy
- at Amazon
More candy articles about: chocolate, peanut butter, retro
Whatchamacallit, we’re halfway there. Whatchamacallit, we’re living on a prayer. Take my hand and we’ll make it I swear.
July 9th, 2007 at 4:37 amI did not live in the 80’s, but i do know that the Whatchamacallit is an extremely delicous candy bar!
July 9th, 2007 at 10:08 amNormally, I’m morally opposed to anything Kaki colored. However, I have always loyally stood by the Whatchamacallit. My sister, who I idolized, was a big fan- going so far as to suggest that her day camp camper-group name themselves, during the summer of 1988, The Whatchamacallits, (I was a kitkat that year. Boring!). Since then, I have sought out its complex deliciousness at every candy counter I found, even through its dry, stale, vending machine days of the late 90’s. I stand by Jamie’s hope that the Whatchamacallit has another hot, melty, day in the sun.
July 9th, 2007 at 12:13 pmOMG, I love those bars! Kinda. I mean, I rarely eat it, but I recall that the few times I have eaten it, I really liked it. But…it’s not very popular. Why? [sniffle]
ARGH I HAVE CANDY CRAVING!!!!
July 9th, 2007 at 3:59 pmWhatchamacallit is one of my favorite candy bars EVER. A classic. I don’t eat it much either but every now and then I’ll pick one up at a gas station convenience store and it’s always better than I remember.
July 9th, 2007 at 7:28 pmMy sister was a big 5th Avenue fan, but I was the Whatchamacallit grrl. I still grab one or two - or three ^_^ - whenever I happen to find them!
July 9th, 2007 at 8:49 pmAll right, Candy Addicts! The Whatchamacallit rocks on.
July 11th, 2007 at 9:25 amYESSSSSS!!! Whatchamacallits are number 1! Whatchamacallits are so fun! Whatchamacallits give me some!! Since everyone is talking about their sisters my sister was a Reese’s girl…she actually used to wear a Reese’s Pieces hat everywhere she went….quite strange
July 12th, 2007 at 11:13 pmWoW!!!what a coincidence I had a daughter who loved Reese’s too and also wore a Reese’s Pieces hat all the time!!She would not go anywhere without it!!!I wonder who that could be?
July 13th, 2007 at 8:57 pmWhatever it is, whatever it was. Chewy, chocolaty, crunchy—Hershy’s! Whatchamacallit
Does anyone else remember this ad?
August 29th, 2007 at 2:21 pmif you have never tryed these whatchamacallit candy bar then you need to try it you will LOVE it!
July 11th, 2008 at 10:40 am