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Retro Candy Review: Mallo Cup

Categories: Candy,Candy Reviews,Chocolate Candy,Classic and Retro Candy

Mallo Cup Package

I remember vividly my first taste of Mallo Cup because it was so good that the first thing that ran through my head was “Why haven’t I tried this sooner?”

Mallo Cup was first made in the 1930′s by Bill and Bob Boyer who had started a very profitable business making candy. The Mallo Cup was originally a bar, but they were having trouble with the runny marshmallow due to the shape. Their mother, Mrs. Emily Boyer, who had been working alongside her sons in the business, suggested using cupcake liners to contain the marshmallow, and Mallo Cup was born. The cup form was so popular that it spawned the Smoothie Cup (peanut butter center with butterscotch coating) and Peanut Butter Cup (peanut butter filling covered by milk chocolate).

Mallo Cup Inside

I was surprised when I took my first bite of a Mallo Cup because I wasn’t expecting coconut to be mixed inside with the marshmallow. Nowhere on the wrapper (except on the ingredients list) is coconut mentioned, which I found rather strange. I’m so happy it is there though, since it adds a wonderful toasted and warm flavor that rounds out the chocolate and the marshmallow tastes. It’s a candy I’ll eat again and again and never get tired of it.

Mallo Cup Package Points Money

Also, tucked inside each wrapper, is a cardboard play money stub with the numerical value of 5, 10, 25 or 50 stamped on it. These are part of a rebate program that lets you get free candy or merchandise with the “money”. Pretty sweet!

Buy Mallo Cup online:

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9 Responses to “Retro Candy Review: Mallo Cup”

  1. 1
    Kari says:

    I love, love, love these. There is nothing else like it. Around Halloween you can find the single Mallow Cups in the bags.

  2. 2
    laura says:

    i love mallo cups
    didnt discover em until i found them for super cheap at save-a-lot (where all the discontinued stuff and veggies that are going to expire to soon for regular grocers to sell is sold)

  3. 3
    Sara says:

    DEAR MALLO!!!!!!
    Sara & Homer

  4. 4
    John says:

    The best candy period! Nothing even comes close. The only problem is that I can’t find them.

  5. 5
    Rick says:

    Yeah, reward points are just fine… except that it costs more in shipping and stamps to SEND 500 points worth of cardboard pieces to get the advertised dollar rebate.

    On top of that, a tshirt costs 4800 points. If you get 1-25 points per candy package, that’s almost unreachable. You’d need nearly 200 MAXIMUM value (25 point) cardboard pieces to get it. That’s over 100 dollars for a tshirt.

    Stupidest marketing ploy, ever.

  6. 6
    Diane Roberts says:

    Would love the address to get a catolog. Anyone have one? Unreadable on the play money card. Thanks

  7. 7
    Amy says:

    Oh wow, I had my first taste of a mallow cup, I live in Georgia, and i had never seen a mallow cup, at work our vendor left some in the vending machine, i got two packs, i could not help my self, they were so good. now i can feel guilty and not eat for the rest of the day, i am sure i will clean out the vending machine this week, those things were great… i am 40 and this was my first mallow cup.

  8. 8
    Ronda G. says:

    I found a mallo cup play money in an old avon bottle. seems to be kinda old. it is in red print and i am guessing worth 10 mallo money? It has a number on it and an address of P.O. DR.#1431. Just wondering about how old it is. Thought it would be kinda fun.

  9. 9
    Rick Prokopchuk says:

    I just received a big box full of Mallo Cup 4 packs!! The first pack was the consistency of stiff peanut butter. I ate that first one and put the whole box in the freezer. After about 20 minutes I retrieved my treats. What delight. The druggies talk about “ecstasy”, I got y’er ecstasy right here. Sad though, no mallo money inside.

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