I remember vividly my first taste of Mallo Cup because it was so good that the first thing that ran through my head was “Why haven’t I tried this sooner?”
Mallo Cup was first made in the 1930′s by Bill and Bob Boyer who had started a very profitable business making candy. The Mallo Cup was originally a bar, but they were having trouble with the runny marshmallow due to the shape. Their mother, Mrs. Emily Boyer, who had been working alongside her sons in the business, suggested using cupcake liners to contain the marshmallow, and Mallo Cup was born. The cup form was so popular that it spawned the Smoothie Cup (peanut butter center with butterscotch coating) and Peanut Butter Cup (peanut butter filling covered by milk chocolate).
I was surprised when I took my first bite of a Mallo Cup because I wasn’t expecting coconut to be mixed inside with the marshmallow. Nowhere on the wrapper (except on the ingredients list) is coconut mentioned, which I found rather strange. I’m so happy it is there though, since it adds a wonderful toasted and warm flavor that rounds out the chocolate and the marshmallow tastes. It’s a candy I’ll eat again and again and never get tired of it.
Also, tucked inside each wrapper, is a cardboard play money stub with the numerical value of 5, 10, 25 or 50 stamped on it. These are part of a rebate program that lets you get free candy or merchandise with the “money”. Pretty sweet!
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