I remember vividly my first taste of Mallo Cup because it was so good that the first thing that ran through my head was “Why haven’t I tried this sooner?”
Mallo Cup was first made in the 1930’s by Bill and Bob Boyer who had started a very profitable business making candy. The Mallo Cup was originally a bar, but they were having trouble with the runny marshmallow due to the shape. Their mother, Mrs. Emily Boyer, who had been working alongside her sons in the business, suggested using cupcake liners to contain the marshmallow, and Mallo Cup was born. The cup form was so popular that it spawned the Smoothie Cup (peanut butter center with butterscotch coating) and Peanut Butter Cup (peanut butter filling covered by milk chocolate).
I was surprised when I took my first bite of a Mallo Cup because I wasn’t expecting coconut to be mixed inside with the marshmallow. Nowhere on the wrapper (except on the ingredients list) is coconut mentioned, which I found rather strange. I’m so happy it is there though, since it adds a wonderful toasted and warm flavor that rounds out the chocolate and the marshmallow tastes. It’s a candy I’ll eat again and again and never get tired of it.
Also, tucked inside each wrapper, is a cardboard play money stub with the numerical value of 5, 10, 25 or 50 stamped on it. These are part of a rebate program that lets you get free candy or merchandise with the “money”. Pretty sweet!
Buy Mallo Cup online:
- at Candy Crate
- at Old Time Candy
- at Amazon
I love, love, love these. There is nothing else like it. Around Halloween you can find the single Mallow Cups in the bags.
June 15th, 2007 at 8:22 ami love mallo cups
June 19th, 2007 at 5:06 pmdidnt discover em until i found them for super cheap at save-a-lot (where all the discontinued stuff and veggies that are going to expire to soon for regular grocers to sell is sold)
DEAR MALLO!!!!!!
September 27th, 2007 at 2:26 amWE LOVE YOUR DELICIOUS CANDY,HAVE ATE IT FOR YEARS, WE SAVED ALL OUR POINTS!!! IS THERE A CATALOG?
Sara & Homer
The best candy period! Nothing even comes close. The only problem is that I can’t find them.
January 28th, 2008 at 3:11 pmYeah, reward points are just fine… except that it costs more in shipping and stamps to SEND 500 points worth of cardboard pieces to get the advertised dollar rebate.
On top of that, a tshirt costs 4800 points. If you get 1-25 points per candy package, that’s almost unreachable. You’d need nearly 200 MAXIMUM value (25 point) cardboard pieces to get it. That’s over 100 dollars for a tshirt.
Stupidest marketing ploy, ever.
February 25th, 2008 at 4:07 pmWould love the address to get a catolog. Anyone have one? Unreadable on the play money card. Thanks
July 13th, 2008 at 5:01 pm