
A few weeks ago we wrote about the announcement of new Now and Later Soft and now (a little later) we have the review. I’ll be honest – I have never really liked Now and Laters (or Laffy Taffy for that matter). I’m not sure why really – maybe it was because they were so hard. I certainly liked the flavors.
The new Soft version of Now and Laters aren’t nearly as soft as I was expecting – I was expecting something like soft bubble gum (like Bubble Yum or Hubba Bubba). The new Soft version is definitely softer though, but since I wasn’t a true fan of Now and Laters, I took them into work to get the opinions of others who did like Now and Laters.
I took a big jug as seen above into work to share with my co-workers. The general consensus was that these are much softer than the original and every bit as tasty and everyone immediately preferred these to the original. “They won’t pull your fillings out like the original would” said one co-worker.
So, a big thumbs up for Now and Later Soft – if you liked the original, you’ll love these. Even I liked them so I guess it was the hardness of the original that kept me away. They still aren’t my favorite candy, but the Soft version is much more enjoyable and easier on the dental work.
Buy Now and Later online:






Oh that’s funny! Capitalizing on the fact that so many of the those who remember this penny candy are all getting old.
April 19th, 2007 at 11:17 amsweetie i am not getting old! i am 21:)! and i love now and laterzzzz i justt need them right now where do i buy them!:)!)!)!)!
May 2nd, 2007 at 5:36 pmi actually *LUV* the regular now & later candy, but can’t stand these soft ones. the flavor is there like the orginals but i’m just not a fan of the soft. i even went so far as to put them in my fridge for a little while to try and harden them up to no avail. oh well, i’ll stick to the hard ones from now on.
November 12th, 2008 at 3:55 pmWell, I love the original Now & Laters and thought I’d like the soft ones. They’re only sold in huge tubes so I ordered the banana flavored ones from Itsdirect2u.com and, IMO, these have a totally different flavor. They remind me more of Laffy Taffy, which I don’t like. I think I’ll give these away to the neighborhood kiddies and order some more of the regs. I tend to suck on them and not chew them, so they don’t hurt my teeth at all.
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October 13th, 2009 at 11:36 pmI it just me, or are the new now and laters too soft? They used to be hard, I just bought some today, and I could bite into them from the moment I put them in my mouth.
December 25th, 2009 at 10:17 pm