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Candy Review: Now and Later Soft

Categories: Candy,Candy Reviews,Classic and Retro Candy,New Candy,Soft Candy

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Now and Later Soft

A few weeks ago we wrote about the announcement of new Now and Later Soft and now (a little later) we have the review. I’ll be honest – I have never really liked Now and Laters (or Laffy Taffy for that matter). I’m not sure why really – maybe it was because they were so hard. I certainly liked the flavors.

The new Soft version of Now and Laters aren’t nearly as soft as I was expecting – I was expecting something like soft bubble gum (like Bubble Yum or Hubba Bubba). The new Soft version is definitely softer though, but since I wasn’t a true fan of Now and Laters, I took them into work to get the opinions of others who did like Now and Laters.

I took a big jug as seen above into work to share with my co-workers. The general consensus was that these are much softer than the original and every bit as tasty and everyone immediately preferred these to the original. “They won’t pull your fillings out like the original would” said one co-worker.

So, a big thumbs up for Now and Later Soft – if you liked the original, you’ll love these. Even I liked them so I guess it was the hardness of the original that kept me away. They still aren’t my favorite candy, but the Soft version is much more enjoyable and easier on the dental work.

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10 Responses to “Candy Review: Now and Later Soft”

  1. 1
    Jane says:

    Oh that’s funny! Capitalizing on the fact that so many of the those who remember this penny candy are all getting old.

  2. 2
    marcos says:

    sweetie i am not getting old! i am 21:)! and i love now and laterzzzz i justt need them right now where do i buy them!:)!)!)!)!

  3. 3
    carla says:

    i actually *LUV* the regular now & later candy, but can’t stand these soft ones. the flavor is there like the orginals but i’m just not a fan of the soft. i even went so far as to put them in my fridge for a little while to try and harden them up to no avail. oh well, i’ll stick to the hard ones from now on.

  4. 4
    Carolyn says:

    Well, I love the original Now & Laters and thought I’d like the soft ones. They’re only sold in huge tubes so I ordered the banana flavored ones from Itsdirect2u.com and, IMO, these have a totally different flavor. They remind me more of Laffy Taffy, which I don’t like. I think I’ll give these away to the neighborhood kiddies and order some more of the regs. I tend to suck on them and not chew them, so they don’t hurt my teeth at all.

  5. 5
    pj singh says:

    hi i have a retail stor i wan to carry ur product ple call me @2699273210 3476148864

  6. 6
    Hugo Estrada says:

    I it just me, or are the new now and laters too soft? They used to be hard, I just bought some today, and I could bite into them from the moment I put them in my mouth.

  7. 7
    Newjerz joe says:

    Love the original. Softer version taste nothing like them unfortunately. They almost taste like wax with a grease finish and aftertaste. I’m surprised there still available and some stores sell exclusively. Stick to the old if you own a store so future generations aren’t turned off to the name and can have the chance to enjoy the original for the first time.

  8. 8
    John says:

    I absolutly loathe these new now and laters. All they are is laffy taffy in small squares. These should be renamed to just “Laters”. The hard start was the best part as they transformed into a softer treat which kept some of its toughness and made your mouth water. These chew up a dissolve in about 3 seconds. The thing is, I purchased the regular 3 flavor pack that is packaged like starbursts. It doesnt say soft but they totally are and stink. I’m so dissapointed and hope this isnt a permanent new recipe. I want my original now n laters back! To the OP…..if you like these, go eat laffy taffy because thats all these are. Hopefully many agree with me so Farley’s and Sathers changes it back. BOOOOOO!!!!!!!

  9. 9
    JERRY says:

    NO NO NO! THIS CAN NOT BE! WHAT A BIG LET DOWN FOR ME. I AM TOTALY DEVESTATED THAT THE NOW AND LATER CANDY IS NOW TOO SOFT ….SO YOU MAKE A SOFT VERSION NOW BUT PLEASE DONT MESS WITH THE REGULAR! IF THEY DO NOT BRING BACK THE REGULAR HARD NOW AND LATERS I WILL HAVE NO CHOICE BUT TO JUMP OFF A BRIDGE!

  10. 10
    Dee says:

    I am 39 and used to love Now and Laters. As a kid growing up in New York, it was mandatory to get your bag of treats at the local bodega before school and EVERYONE would buy the obligatory 15 cent pack of “Nowalatas” as we used to say. I would buy a pack of cherry, grape and watermelon. I HATED banana and the chocolate flavor! I recall when you walked into certain classes, the smell of the candy would permanate the air and would make your mouth water. I am still a candy fan and cant stand the new formula Now and Laters. The best part was the hardness followed by the sharp tanginess. I have even tried putting a pack in the fridge but alas, the Now and Laters I recall from the 1980′s cannot be found!

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