If you loved Now and Later candy as a kid, but find that the sometimes jaw-locking hard chews were too difficult to navigate with adult teeth, manufacturers Farley’s and Sathers now offer a solution: Now and Later Soft.
The new version doesn’t replace the original hard taffy Now and Later—it just adds six flavors of soft squares to a successful brand. The Soft chews measure more than one square inch each and come in 57 oz. jars of watermelon, grape, banana, apple, cherry, vanilla, and assorted flavors.
I loved Now and Later as a kid. My fourth grade teacher even gave us small packs of the candy as rewards for learning our multiplication tables—but I can’t remember the last time I had one. I definitely plan to try the new version, and I’ll get to eat as much as I want without a teacher making me do math first! Farley’s and Sathers announced the debut of Now and Later Soft this week, so get ready for the candy to hit local shelves soon.
Buy Now and Later online:
Just curious, what at the “original” flavors that these new ones are bing added to? I’m not familiar with Now and Later and their website diesn’t seem to list anything…
March 23rd, 2007 at 11:28 amI think the “regular” flavors that came in the mixed pack were Strawberry, Lime (perhaps Green Apple now) and Grape.
They come in lots of other flavors though: Banana, Cherry, Orange, Pineapple, Watermelon and Fruit Punch.
I always loved the grape ones.
March 23rd, 2007 at 6:39 pmI love Now and Laters now as much as when I was a kid. Can’t wait to try the new soft variety, but still love the old hard kind — I just suck on them instead of breaking my teeth on them as I did when I was young and had no dental bills to pay. Any idea where to buy them online without having to buy a ton of them at once? At this point in my life, I only like the apple and cherry flavors of the hard type, so that’s what I’m interested in — no mixed stuff. (We’ll see about the new soft stuff.) If you know of any sources, please email me. Thanks!
April 25th, 2007 at 8:00 pmI WANT NEW SOFT NOW AND LATERS SOOOO BAD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11
January 16th, 2008 at 2:20 pmi love the new soft n&l’s. they dont hurt my mouth like the other ones!!
January 16th, 2008 at 2:24 pmi looooooooooooooooooooooooooooooove now and laters. i can’t wait to try the new soft kind!
January 17th, 2008 at 3:48 pmI L00000VVVVVEEEEE THE NEW CHERRY LIMADESPLITS THEY’RE THE BEST, BUT SOFT ALL THE TIME HAS TO BE GREAT!!! CANT WAIT TO TRY THEM…..rahawne~_!*
January 22nd, 2008 at 11:44 amwhere did you get the name “now and later”? Just curious and would like to know how you came up with that name…
January 30th, 2008 at 11:05 among i love now and laters so much i have suh a bad craving almost every day!!!!
March 31st, 2008 at 11:31 pmiv spent alest 100 dollers in now ad laters in the past mouth there s good!!!!!!!
I am chewing on some Watermelon Now and Laters’ right now! This is my favorite candy of all time!!!
I wouldn’t want the “soft” ones, I like them hard and chewy.
I remember ALL of the flavors since I was a kid in the 70′s. You got 7 fat pieces in each pack of one flavor for 10 cents a pack. I would buy a dollar’s worth. I have the mouth full of fillings (although my teeth are good looking, thanks to frequent dental visits as a child) to prove it.
Chocolate
Vanilla
Grape
Orange
Banana
Fruit Punch
Apple
Cherry
Tropical Punch
Pineapple
Watermelon (my favorite)
I think they had:
Peach, and Lemon too. I may be thinking of the Jolly Rancher Sticks.
That was so long ago, but I definitely remember the ones I posted in a list above.
The new big packs, and the mixed flavors are all bootleg to me. I like the old school flavors, except for the Vanilla and Chocolate, those flavors are best left to ice cream and candy bars.
July 18th, 2008 at 9:34 pmwhat happen to tangerine flavor, I have read all commets and no has ask about tangerine flavor,, I love that flavor, going to buy lots of now and laters and give them out as thanks you gifts for my business,
July 21st, 2008 at 11:19 amI love Now and Later! MMM.. though kinda like chewing tobacco in its intensive cravings.
July 23rd, 2008 at 2:10 amIs there a way to get the *Hard Version* Now and laters recipe?
I cannot stand the new soft ones.
http://answers.yahoo.com/question/index?qid=20140224183742AAvanKo
March 3rd, 2014 at 12:07 am