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New Candy: Now and Later Soft

Categories: Candy,Candy News,New Candy,Soft Candy


Now And Later Soft

If you loved Now and Later candy as a kid, but find that the sometimes jaw-locking hard chews were too difficult to navigate with adult teeth, manufacturers Farley’s and Sathers now offer a solution: Now and Later Soft.

The new version doesn’t replace the original hard taffy Now and Later—it just adds six flavors of soft squares to a successful brand. The Soft chews measure more than one square inch each and come in 57 oz. jars of watermelon, grape, banana, apple, cherry, vanilla, and assorted flavors.

I loved Now and Later as a kid. My fourth grade teacher even gave us small packs of the candy as rewards for learning our multiplication tables—but I can’t remember the last time I had one. I definitely plan to try the new version, and I’ll get to eat as much as I want without a teacher making me do math first! Farley’s and Sathers announced the debut of Now and Later Soft this week, so get ready for the candy to hit local shelves soon.

Buy Now and Later online:

candy, sweets, soft, taffy

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13 Responses to “New Candy: Now and Later Soft”

  1. 1
    Sera says:

    Just curious, what at the “original” flavors that these new ones are bing added to? I’m not familiar with Now and Later and their website diesn’t seem to list anything…

  2. 2
    cybele says:

    I think the “regular” flavors that came in the mixed pack were Strawberry, Lime (perhaps Green Apple now) and Grape.

    They come in lots of other flavors though: Banana, Cherry, Orange, Pineapple, Watermelon and Fruit Punch.

    I always loved the grape ones.

  3. 3
    sue m. says:

    I love Now and Laters now as much as when I was a kid. Can’t wait to try the new soft variety, but still love the old hard kind — I just suck on them instead of breaking my teeth on them as I did when I was young and had no dental bills to pay. Any idea where to buy them online without having to buy a ton of them at once? At this point in my life, I only like the apple and cherry flavors of the hard type, so that’s what I’m interested in — no mixed stuff. (We’ll see about the new soft stuff.) If you know of any sources, please email me. Thanks!

  4. 4
    kelse berry says:

    I WANT NEW SOFT NOW AND LATERS SOOOO BAD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11

  5. 5
    lidnsey wright says:

    i love the new soft n&l’s. they dont hurt my mouth like the other ones!!

  6. 6
    alyssa d says:

    i looooooooooooooooooooooooooooooove now and laters. i can’t wait to try the new soft kind!

  7. 7
    Rahawne says:


  8. 8
    E P says:

    where did you get the name “now and later”? Just curious and would like to know how you came up with that name…

  9. 9
    alex says:

    ong i love now and laters so much i have suh a bad craving almost every day!!!!
    iv spent alest 100 dollers in now ad laters in the past mouth there s good!!!!!!!

  10. 10
    Veronica says:

    I am chewing on some Watermelon Now and Laters’ right now! This is my favorite candy of all time!!!

    I wouldn’t want the “soft” ones, I like them hard and chewy.

    I remember ALL of the flavors since I was a kid in the 70′s. You got 7 fat pieces in each pack of one flavor for 10 cents a pack. I would buy a dollar’s worth. I have the mouth full of fillings (although my teeth are good looking, thanks to frequent dental visits as a child) to prove it.
    Fruit Punch
    Tropical Punch
    Watermelon (my favorite)
    I think they had:
    Peach, and Lemon too. I may be thinking of the Jolly Rancher Sticks.
    That was so long ago, but I definitely remember the ones I posted in a list above.

    The new big packs, and the mixed flavors are all bootleg to me. I like the old school flavors, except for the Vanilla and Chocolate, those flavors are best left to ice cream and candy bars.

  11. 11
    geri says:

    what happen to tangerine flavor, I have read all commets and no has ask about tangerine flavor,, I love that flavor, going to buy lots of now and laters and give them out as thanks you gifts for my business,

  12. 12
    nathan says:

    I love Now and Later! MMM.. though kinda like chewing tobacco in its intensive cravings.

  13. 13
    jaws says:

    Is there a way to get the *Hard Version* Now and laters recipe?

    I cannot stand the new soft ones.

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