I was actually on board a cruise ship in the Caribbean (more about that soon) during the Super Bowl, so I missed this commercial when it was first shown. I didn’t even know about it until yesterday when someone sent me an email about it. I’m not sure why this guy thought I was Snickers or Mars or really why he thought this site has anything to do with Snickers. You’d be surprised how many oddball emails about candy I get. This is the actual email I received:
I have to express my discontent on the Super Bowl commercial advertisement which features two men kissing after eating the same candy bar. As a family man, I was disgusted, to have that display of disregard and inconsideration from corporation which once consisted of better family values. You can be sure that my support for your products as ended.
The snicker bar company has hit a new low and I say new, because, with all the crude companies out there, no one knows what to expect from their commercials; I would have never expected the one company which would push the envelope this year would be the one company that we love the most.
I will discontinue consuming. I have the eyes and ears of over 450 families in my circle of friends and families. You can count on me sharing my discontent with them as well.
It turns out there was a enough backlash form the public about the commercial that Snickers has pulled the ad. Even the supporting websites for the ad now redirect to the main Snickers website.
So what do you think – is the commercial funny? disturbing? offensive? Leave a comment!
- Snickers pulls plug on Super Bowl smooch ad [at CNN]
- Snickers maker drops Super Bowl ad [at USAToday]
- Snickers.com
I remember seeing that commerical and I just thought it was very stupid. Nothing offensive other than that would probably be how two grown “macho” men would probably react.
February 14th, 2007 at 4:51 amI thought it was funny, and I think anyone who is offended needs to take the Snickers out of their rear. Maybe I will buy twice as many Snickers to make up for people like this guy!
February 14th, 2007 at 3:39 pmHahaha, I think it’s funny. Just goes to show that good candy often doesn’t require thinking… ;)
February 14th, 2007 at 4:50 pmI don’t think it’s funny and the stuff that was on the website was more homophobic than the commerical itself. But really, how did it make you want to *eat* Snickers. The two gross-looking men sharing a Snickers didn’t make me think how delicious it was at all!
February 14th, 2007 at 4:56 pmSuperbowl commercials and half-time performances take on a whole new…something…when you are watching it all with your 5 and 7 year-old kids. I’m not a prude but I’m just not ready for the questions TV elicits from my kids nowadays. I wasn’t offended. And I love Prince but he could have skipped the whole phallic guitar shadow puppetry.
February 14th, 2007 at 5:21 pmI thought it was funny, if only because the “do something manly” chest hair ripping was much much more ridiculous than the actual kiss.
Commercials are supposed to draw attention to the product, and this one certainly did its job! Everyone was talking about it, even if it was only to discuss how awful it was.
February 14th, 2007 at 7:31 pmNo more Snickers for me.
February 14th, 2007 at 8:04 pmThe conservatives in this county need to shut the hell up! Yes, I thought the commerical was stupid and slightly inapproarite. But not because I can’t talk to my children or family about what “gay” is but because of the actions of the actors after the kiss. The whole “we have to do something masculine now”. I thought that was really pathetic.
February 14th, 2007 at 9:44 pm100% agreement with crystala.
February 15th, 2007 at 7:41 amI thought it was really funny! But I’m quite open-minded. If they were beating each other up for the Snickers, I would have been put off, but not something as silly as this. XD
February 15th, 2007 at 4:03 pmI thought he was going to get mad about the other guy eating his Snickers, so I thought it kinda had a twist ending.
I’m a conservative, thought the commercial was slightly funny, a little gross (the kissing AND the chest-hair pulling), and a good commentary on how heterosexuals don’t want to be homosexuals…enough so that they’ll do stupid stuff. But why can’t heteros flaunt their heterosexuality like homos can flaunt their homosexuality? Maybe both sides should keep their mouths shut and just ‘keep it in the bedroom’.
February 17th, 2007 at 5:34 pmI was not at all offended by this commercial, I just thought it was downright stupid. I think the whole homophobia thing has gotten so out of hand in this world. We all are human beings and that’s all that matters. If you think seeing a gay couple kiss, hug, hold hands is flaunting, don’t you think that they would feel the same about seeing a straight couple kiss, hug, or hold hands? Gay, straight, bisexual, whatever, who cares. No one should be put down for who they are.
February 19th, 2007 at 12:33 amCheck out my blog. Things are going great!
http://www.mybowlad.blogspot.com
February 20th, 2007 at 2:52 pmTo. Mrs. who says:
In what ways do homosexuals “flaunt” their sexuality, and
April 28th, 2007 at 12:12 pmin what ways don’t heteros get to flaunt their masculinity? Football games are a prime example how hegomonic masculinity– dominant gender– hetero men flaunt their masculinity– high-fiving, and macho hollering, flexing muscles,tearing off shirts, pouring beer on one another, and putting on warrior body paint, and holding up those big #1 styrofoam fingers, and fighting in the stands and on and on. Besides are all those guys in the stands hetero? How do you tell the difference in a hugh crowd of men who is or is not gay? Or are you taking your stance based on Gay Pride Parades? when once a year gay guys do their thing just as heteros do their thing for an entire season (football). Even hetero pro-gay activists march in the parades. Can you tell the difference who is or who is not gay in the parades. Do all gay men act fem do all hetero men act macho? Have you ever seen a hetero man cry– does that make him a sissy. Was Mark Bingham, America’s 9/11 Hero of Flight 93 gay or hetero? check it out. Can you tell the difference between a gay macho man within a hetero group? Your idea of both sides keeping their mouths shut is what, in part, perpetuates the ignorance that persists with homophobics. People should not have to remain quiet or act different in the public eye either for being gay or for being hetero. What goes on in the bedroom has nothing to do with either being gay or hetero. Human beings have sex, human beings make love.
OK, that was funny. And I know that ,like, way over half the people in this country would have so many questions and comments for the Snickers company. I have one now. I love Snickers. But how did those two guys eat that bar so quickly? :)
But I have to say, I admire those actors. After that commercial went on television, they were put through alot of grief. Rock on Snickers!
August 18th, 2008 at 12:04 pm