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Retro Candy Flashback: Plain M&Ms

Categories: Candy,Chocolate Candy,Classic and Retro Candy

Plain M&Ms

I am a child of the 80s. One way to tell is how I shameless decorate my work desk with My Little Pony and Gummi Bear toys. The other? I refer to my brown packaged M&Ms as “Plain” and not “Milk Chocolate”.

What was wrong with calling them “Plain” M&Ms? Why the name change? I’d assume it’s because of the expansion of new flavors in the line. Wouldn’t want anyone getting confused, right? Seriously though, even the new “Dark” M&Ms aren’t “Dark Chocolate”….just,”Dark”. I see it as Plain M&Ms maybe trying to be better understood, to stand out, wanting to have the chocolate innards more appropriately highlighted. According to the website:

In the summer of 2000 it was decided that “M&M’s”® Plain Chocolate Candies were too good to be called “Plain” and therefore the packaging name was changed to “M&M’s”® Milk Chocolate Candies.

Do you know the biggest travesty of all? Where did my favorite color, the Light Brown M&M go? Why did it have to get pushed over by the ugly (no offense) blue? Every time I open a packet of M&Ms now the blue ones stick out like an eye sore. They do not belong! I want my light browns! Sniffle

One can only hope that Mars will decide to bring the light brown back. I’ve given up on the hopes they might change the name back to “Plain”. Such changes to one of my favorite candies has permanently left its mark on me. As a child, I used to eat all the orange pieces first, you know, because the color was ugly to me. Now? All the blue ones go first.

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14 Responses to “Retro Candy Flashback: Plain M&Ms”

  1. 1
    Faith says:

    The light browns were always my favorite, too — I think they tasted better. :)

    I have to admit that I was happy to see them bring back red, because that was one of my first “didn’t there use to be…?” memories (and it was pre-Internet, so I couldn’t easily look it up). Past restoring red, they shouldn’t have changed anything, and when *I* rule the world I will re-establish the correct colors.

  2. 2
    ala says:

    right on brother

  3. 3
    Rose says:

    light brown used to be the only ones that tasted different. I have tried to tell people this, but everyone thinks I”m crazy. I’m glad someone remembers.

  4. 4
    Steven says:

    I never even noticed they changed the name to Milk Chocolate, I usually get peanut though, but I still refer to the original as Plain, and that will always be how it will be to me.

  5. 5
    SheepLass says:

    And here I thought I was the only one who missed light brown! Glad to see I’m not. :) I’d trade blue for light brown in a second, though I admit, I don’t remember it tasting different. :)

  6. 6
    Allsion says:

    I loved the tan ones too, and I agree they tasted different and better. My husband says that the blue color is like “Ford” blue and that it was an even older color that they brought back. i haven’t been able to verify that as of yet.

  7. 7
    Ashlee says:

    I dont remember the tan ones..
    Must’ve been before my time.
    But I do agree that the blue ones are out of place.

  8. 8
    GinsuVictim says:

    Bring back light brown! It had the best taste of any of them!

  9. 9
    tammy says:

    the tan ones were the best, agreed.
    i always thought they tasted different too. even if they are the same, color surely affects the perception… oh, whatever! i KNOW they tasted different! :)

    Luckily, i had the foresight to save them. I have a Heinz ketchup bottle full of tan M&Ms sitting in my parents’ house somewhere. I can’t be the only one!

  10. 10
    Bayli says:

    Wow, I really thought I was the only one who missed the light brown ones. All of my friends always thought I was crazy for saying they tasted better. Nice to know I am not the only one. I don’t like the blue ones either. They just aren’t the same without the light brown ones and I know it has been YEARS since they have been made. *sigh* It makes me feel old.

  11. 11
    Evan says:

    I can’t believe it. I just got a bag of peanut M&Ms and that got me thinking… what happened to the light brown ones? I tried searching on Google images, I at least wanted visual confirmation that they did in fact exist… not even Google can find them, that’s how gone they are. Oh sad day.

    It warms my heart to see that some people had enough foresight and will to save a bit in a ketchup bottle. I read in another post somewhere that someone had 11 saved in a little vial. Can you PLEASE upload a picture of a light-brown M&M? The world cannot forget.

  12. 12
    Billy5 says:

    You have all made my day! Thank Google for helping me find you guys!! Just like many of you have stated, most think I’m crazy for missing the light brown M&M… They need to bring it back!!!

  13. 13
    Dude111 says:



  14. 14
    BagssjpFuh says:


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