If you have been with us for a while, you knew this already, but now it has been confirmed in a press release. M&Ms Dark are here to stay.
In the same press release, they also announced a reward of 2 million dark chocolate M&M’S for the return of Edvard Munch’s ‘The Scream’ painting, which was stolen on August 22, 2004 from the Munch Museum in Oslo, Norway. Do they really think the person holding the painting is going to say “2 Million Dark M&Ms? Let me turn myself in right now and get the reward!”?
- Official press release announcing they are here to stay
- Our announcement one month ago
- Our review of Dark M&Ms
Hey!!! I was looking at People’s magazine (the November 20, 2006 issue )and I was wondering about the ad on dark just got fun. What is the painting that the red M&M is in? Who is the artist? Is this a famous painting? thanks… I am just a little curious.
It’s Vangogh’s “Prison Courtyard”
http://www.abcgallery.com/V/vangogh/vangogh90.html
See it here!
Does anyone have a URL of the ad? And how the hell is no one else disgusted by the complete and utter violation of art?
RESPONSE: The ad image is in the press release we linked to.
–Brian
No no, that\’s the Scream. Do you have a URL of the Prison Courtyard ad?
RESPONSE: Ah – I thought you were asking me, the author of the post. I looked for that ad a while back and never found it online.
–Brian
Are you not at all bothered that M&M is turning art into ads?
RESPONSE: It happens all the time in ads. There are much bigger things in the world to get upset about. Now if they had bought the ORIGINAL and painted MMs on it, THAT would be troublesome. :)
–Brian
It definately happens all the time in ads, but that doesn’t make it right.. And it’s not as if they are making some kind of statement (aside from, “buy M&Ms”) by revising this particular work of art, but they’re just completely violating it. If this keeps on, for all you know in 10 years M&M will be buying original works of art and painting on them.
Sure, there are much bigger things in the world to get upset about, but little things like this aren’t helping.
Fine art has been transformed for years. Duchamp did it by drawing a mustache on Mona Lisa. I think the fact that fine art is being used is exciting because my students come to class excited over having recognized a painting. A car ad awhile back used Munch’s “The Scream” as a backdrop to show how fast the car was. This isn’t a new concept by far and M&M’s isn’t original in using it.
I am really happy about this becuase my Modern Europen History teacher gives extra credit if we can find european art used in advertisements, and these Dark Chocolate M&M ads are perfect!
I actually have an assignment to find masterpieces used in advertising. I found this ad, thank you for helping find out the name of the work!