UPDATE: We got our hands on all three flavors – read the review!
A reader tipped me off today about this one (thanks, Enrique!) … Two days ago, on July 25, Wrigley’s issued a press release. Buried inside it with a lot of blather about profits, growth, and stock was an interesting announcement – chcolate-dipped Altoids by the end of the year:
“Next month, we will be unveiling exciting new creative behind our flagship Altoids brand; and by year end, as the clear leader in mints, Altoids will introduce the next great innovation to the category — chocolate-dipped mints — in time to make it an especially Happy New Year for our customers and consumers.” said Ralph Scozzafava, Vice President – Worldwide Commercial Operations.
Interesting. It never occurred to me, but why not? We have Junior Mints and York Peppermint Patties and have proven mint and chocolate go together. Why not put chocolate over “curiously strong” Altoids? According to the tin above, they are using dark chocolate – no word if milk chocolate will be available. My guess is that it won’t. Judging from the picture above, it looks like they will be packaged in tins as we all assumed they would be.
I searched all over the place and could find no further information online. We’ll keep you updated as this story develops. (I always wanted to say that.)