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Retro Candy Flashback: Liquid-Center Gums

Categories: Candy,Classic and Retro Candy,Gum

Freshen-up Gum

With the recent introduction of new Trident Splash gum, it got me thinking about some of the original “liquid center” gums from the past. Remember Chewels, Tidal Wave, and Freshen-up (“the gum that goes SQUIRT”)? I remember when they first came out and how “revolutionary” and different they were. I also remember sometimes sucking out all the liquid center before chewing the gum.

Chewels are no longer made and neither is Tidal Wave, but, despite not having seen them in stores for years, Freshen-up gum is still being made today and can be found at many online candy stores and even Amazon sells Freshen-up.

Here’s a Freshen-Up commercial. How many of you remember this commercial? I do. “The gum that goes SQUIRT!”

Here’s a Tidal Wave Gum commercial:

gum, chewels, retro, nostalgia, 80s, freshen up

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16 Responses to “Retro Candy Flashback: Liquid-Center Gums”

  1. 1
    Jack the Blogger says:

    I LOVED this stuff! As a kid, I would burn through a pack of this in no time, just because I loved the sugary syrup in the middle! ;-)

    I also remember some soda brands came out with a similar product: A&W root beer gum; Dr. Pepper gum — all with a soda-tasting liquid center! Mmmmmmm…..


    RESPONSE: I mentioned some of those when I talked about soda-flavored candy :)

  2. 2
    Dani says:

    You finally mentioned a retro candy that I actually remember! I liked this gum a lot. My favorite was the cinnamon-flavored one.

  3. 3
    sirenoftitan says:

    I still remember the first time I had liquid-center gum–I was 4, and it was A&W rootbeer flavored. I actually didn’t like it because it was something unexpected (hey I was only 4).

    7-11 markets several flavors of liquid-center gum. I tried the watermelon flavor and it was alright. I think they also have green apple, but green apple=yuck to my mouth.

  4. 4
    Yelena says:

    Does anyone remember Freshen-up in fruit flavor ??? I am looking for someone that sells it.


    RESPONSE: I don’t think they make it anymore. If you go to the manufacturer’s home page then go to Contact and choose Freshen-up, it does not list fruit as a flavor.

    UPDATE: I emailed the manufacturer and they don’t make fruit flavor.

  5. 5
    David de la Fuente says:

    I’ll never forget the nickname I heard in high school — “cum gum.” Eww.

    RESPONSE: I did NOT need to know that.

  6. 6
    seti says:

    Hey, I thought I was the only one that sucked the liquid center out than chewing the gum. What a small world! I’m so happy I found where to buy this. I told my kids about this gum and want them to try it. Remember another “old school” candy called Zotz they had center to it but it was some kind powdery frizz. You also buy that online. -Seti

  7. 7
    Metal Misfit says:

    Ah… Squirty gum. I love the 80s! Dr. Pepper was easily my favorite.

    I’ve tried Trident Splash, but has a few things going against it: the flavor (strawberry-kiwi?), not enough liquid (assuming it was actuall a good flavor), and I think the candy shell gets in the way of a good time.

    Gimme those square chunks filled with syrup anyday!

  8. 8
    Delanda says:

    Does anyone remember Purple Lava Gum? I loved this stuff when I was in grammer school in the 80′s. It was similar to nerds, but when you eat it, it changes to gum. It was in a lavender package with a volcano in the front. the gum was grape flavor.

  9. 9
    Steve says:

    Your site just made my night. Thanks for the memories….

  10. 10
    princessmii says:

    where can i get this candy huh??

  11. 11
    j. paige says:

    was freshen – a square piece of gum? i see your packaged image. thought the gum was sold individually wrapped. to other people – i mention this “gushing” gum and they are unfamiliar with the product.
    is this the right product.

  12. 12
    Mark says:

    Does anyone know of a gum that tastes like the Cinnamon Chewels? that artificial cinnamon was AWESOME!!!! I miss it, I need it I want it!

  13. 13
    Pimluke says:

    my dad told me about some chinese gum and i really wnt to try it

  14. 14
    Rick Brant says:

    Funny I seen this today. I just bought some Wrigley’s Extra Aqua that is made the same way and I was talking to a co-worker first thing this morning about a gum that was designed the same and had to look it up. I loved this stuff and I am glad that its being re-made.

  15. 15
    scooter says:

    lip gloss freshen up gum 1980 my girlfriend and i would each pop apiece of freshen up bubble gum flavor then french kiss till no tommorow she applied the lip gloss to her lips not me soldier, man thats a good piece of gum if you catch my drift. Goosebumps, just a thought back in time later gators!!

  16. 16
    Steve says:

    I also remember kids in high school calling it cum gum!

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