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Retro Candy Flashback: Toffifay

Categories: Candy,Chocolate Candy,Classic and Retro Candy


Toffifay (Toffifee in Canada and Europe) is an obscure candy I remember eating when I was a kid. It has a unique blend of “a hazlenut surrounded by a caramel cup, creamy nougat, topped with chocolate”. It was first made in 1973 by Storck, the same company that makes Riesen and Werther’s Original candies. Toffifay comes in a pack of four and are almost acorn shaped – the inner package is a gold package that the candies nestle inside of.

The taste and texture of the candy is unique and quite tasty. I ran across some about three years ago and they were just as good as ever. One of the most memorable parts about the candy was the TV slogan/jingle “Toffifay, it’s too good for kids.” That didn’ t stop me from eating them though. I’m going to have to try to find some locally and do an official review (with pictures) sometime. Man, I love Toffifay.

Anyone else remember Toffifay?

candy, chocolate, sweets, toffifay, hazelnut, retro, nostalgia

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18 Responses to “Retro Candy Flashback: Toffifay”

  1. 1
    Tonks says:

    Yep, I’ve actually got some in my locker at school right now so I definately remember it. Quite yummy.

  2. 2
    turrican says:

    I always thought that slogan meant “Toffifay, it’s not really THAT good of a candy, but adults seem to equate maturity with enjoyment of things that don’t taste all that good (i.e. the statement “it’s an aquired taste”) so we’re going to instead say it’s too good for kids.”

    Now, I never DID get around to testing this theory as a kid, so I’m not sure that tasting it now (what with my ‘mature’ palate and all) would really be an objective observation…

  3. 3
    Sparkina says:

    I thought those things were SCRUMPTIOUS as a kid and thought the “too good for kids” commercial was just plain ageist prejudice bigoted nonsense!

  4. 4
    Telephoneicecream says:

    I sure do remember those commercials. I liked it as a kid. Every now and then when I see it in stores I buy it, and enjoy it … always remembering that annoying jingle.

  5. 5
    cindym says:

    I LOVE toffifay. the only issue is that they don’t seem to have a lot of turnover in stores, so you can easily get a stale box where each candy is rock hard and shatters in your mouth, rather than being the usual desirable soft, sticky consistency. but it’s worth the risk. :)

    RESPONSE: I totally agree. I have had some “old” Toffifay and while not as good as fresh, it’s still pretty good.

  6. 6
    Michelle says:

    I love Toffifay. My mom used to buy them at a corner store for me when I was a kid in the 80′s. But the big square pack. I didn’t see them locally for at least 10 years, and I recently discovered the 4 packs at walgreens and duane reade in NYC and NJ. heaven!! I’m so happy!! their just as good now as they ever were :)

  7. 7
    tonks says:

    I actually saw some at Wal-mart today. So you should be able to find them there.

  8. 8
    Dawn says:

    They sell the Toffifee at Aldi’s stores, which is a german company.

  9. 9
    ZoZoHarle says:

    I’m eating some right now. :9 They have the 15-piece box at the dollar store so I stocked up! $1 is cheaper than Wal*Mart. XD
    How do you guys eat them? I like to eat them upside-down, letting the rich chocolate melt on my tongue, then the chocolate hazelnut filling, and lastly I eat the hazelnut and the goofy caramel that doesn’t seem like it should be edible. XD
    I also didn’t realize the shiny gold plastic tray was designed to be useful… I usually just pop the Toffifays out from underneath. XD

  10. 10
    t. fly says:

    I’d been thinking of Toffifay recently and came across some today at a drug store. And I’m wondering if any of you have noticed that the Toffifay of today doesn’t have that same flavor-of-1977 that I remember.

    The caramel cup still falls in the Werther’s Originals camp, but the inside nougat seems to have been replaced by a Perugina Baci: tastes like a recipe update. A large part of the fun of retro candy is remembering how things used to be.

    And what about the box and font – don’t they look a little tweaked too?

  11. 11
    cheryl says:

    I love these and remember them as a kid also! whenever I find them I buy them… Walmart sells them in a big box on the candy aisle.

  12. 12
    Rob says:

    They sell these at the Dollar Store here, as well. The 15-piece box is only a buck, so you can’t really go wrong. I ate the mess outta these when I was a kid – basically from the time they came out. Now a few decades later, I remember them tasting a bit different, but doesn’t everything seem different between childhood and adulthood? In any case, they’re still fantastic. :)

  13. 13


  14. 14
    Teleshia says:

    I’m looking to find the jingles candy too anyone with any info would be greatly appreciated. thank you

  15. 15
    zel says:

    I LOVE THESE!! Except the ones here say “new”. Maybe they re-released them? Either way, I always get them when I go to the gas station!

  16. 16
    Carolyn says:

    They still sell these here in Canada! I think they come in 24-packs and are called “Toffifee”. If you would like some I could try and check the avaliability for you. :)

    Just e-mail me at

    You could add me to msn too if you’re a candy lover!

  17. 17
    Ginger says:

    I am also eating them now. I have a box of 15 pieces which half are gone. My kids love them too. My son just said that they are little cups of delight. Hes 10. lol. They are my most favorite candy. Great combination. Brooks drugstores which was just taken over by Rite aid has them but I think walgreens has them too. And stop and shop . its good to know they are still around!

  18. 18
    dave says:

    Man, I’m late to the discussion, but I just had to comment ‘cos I just found a large quantity of Toffifee – apparently the Canadian/European spelling – in an Aldi’s in Indianapolis. I flargin’ love these things, and have since I was probably in single digits. They were a standard stocking stuffer for me growing up, and I hope Aldi’s decides to keep carrying them.

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