I have to assume this is another wacky item from Japan. I guess us non-sexy people can’t chew this gum? I’m glad all candy isn’t labelled as “Must Be Sexy” or I would never eat any candy.
UPDATE: A reader has noted that it is probably Thai and not Japanese. Thanks, Hudie!
UPDATE2: Now the person who took the picture says it’s from Israel. Thanks, Jane!
UPDATE3: OK, another reader has said it is Israeli - so let’s go with that 
heyy. just a note. I don’t think it’s japanese. probably thai. The words on the package don’t look japanese at all. sorry. just had to comment.
December 9th, 2005 at 7:52 pmhello~~
This is not the candy form “Japanes” nor from “Thailand”~~~
This chewing gum is from “Israel”~~
December 9th, 2005 at 9:07 pmMy Israel friend gave me this~~~I have not try it yet….I will give comment in my Flickr page once I try it….
yes it is israeli- i myself have a pack lying around at home- it tastes rather exotic!
December 15th, 2005 at 6:00 amhah
It is definitely Israel–the company is called “Elite.” They distribute the red and blue bubble gum with the comic about Bubble Joe inside.
February 17th, 2006 at 5:00 pmYeah im chewing some right now! its israeli and pretty good, wish i could understand hebrew though, i hope it doesnt say something on the box about it being an aphrodesiac…. very strange flavor, maybe like strawberry??? also the gum is pinkish grey
February 26th, 2006 at 4:01 pmIt is Israeli - the name of the manufacturer is at the top “Elit” - which means the same in Hebrew - the best of the best.
June 30th, 2006 at 8:17 ammy mom just came back from israel early this morning and i told her to buy me Must Be Sexy. i am chewing it right now. its great.
RESPONSE: Awesome! If you don’t want the empty package, let me know!
July 11th, 2006 at 5:22 pm–Brian