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Choxie – the Chocolate with Moxie

Categories: Candy,Candy Reviews,Chocolate Candy,New Candy

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Choxie - Hot Chocolate
(Click to enlarge)

On the day before Halloween, my family and I took a trip down to our local Target. My reasons for going were twofold:

  1. Buy some Candy Corn Soda
  2. Buy some Choxie

Unfortunately, they were all sold out of the Candy Corn Soda, though they had a few of the other flavors. I really wanted the candy corn flavor so I passed on the others.

So, Choxie – I assume everyone has heard of Choxie by now – it’s the new chocolate candy line made exclusively by and for Target. It’s “The Chocolate with moxie.” I’ve seen the Target commercials (which are always a little weird) and the commercials give no specifics and Choxie is mysteriously absent from the Target website. I did a DNS lookup and Target also owns the choxie.com domain but there is nothing there as of this writing. It’s like they own Choxie, but are ashamed of it or something.

Once I found the Choxie at Target (and they have a huge variety of types/flavors), I noticed something else odd – all the prices were marked down – some from $5 to $4 and some from $5 to $2. These didn’t look like sale prices, but permanent pricing markdows. If they just released these candies, why are they marking them down already?

I decided to get the 2.5 oz Hot Chocolate bar described on the pakage as “deep, dark truffled chocolate with chipotle chili heat”. It contains dark chocolate with cinnamon, ginger, and chipotle and cost me $1.80. My wife loves truffles so she chose the truffle sampler – 7 truffles (3.28 oz) for $5.


Choxie - Hot Chocolate
(Click to enlarge)

I tried the Hot Chocolate bar the other day and was not impresssed. I could barely taste the “hot” in the bar. Maybe it’s just me – I love spicy foods so I was expecting more of a “kick” from it. I’ve never had spicy chocolate so I don’t know if that is typical of spicy chocolate or not. My wife has now had two of her truffles – one labelled “Champagne” and the other was “Tiramisu”. She said the Champagne was just OK and the Tiramisu was pretrty good. I’ll post her review of all the truffles once she finishes them.

So far, Choxie has failed to impress me. I will give them credit though – the designs and colors on the packaging are beautiful, but looks aren’t everything.




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41 Responses to “Choxie – the Chocolate with Moxie”

  1. 1
    cybele says:

    I also thought the hot chocolate bar was not quite spicy enough, but still very nice chocolate (not waxy or too dry like some premium bars).

    I really loved the caramels (warm spiced caramels) and I’m considering going back to check out their malted milk balls.

    I do like the tiles, if only as an accent. I’m supposed to bring some candy to a dinner party this weekend and I’m going to get a box of tiles to use as edible garnish.

    RESPONSE: I love caramel – I may have to try those! And malted milk balls? I didn’t see any of those – I guess I’ll have to try some more Choxie next time I’m at Target! :) Thanks cybele!
    –The Candy Kid

  2. 2
    Bonnie says:

    Target really has some nice design… I’ll have to try this Choxie, you speak of.

  3. 3
    Greg says:

    I received a Choxie 5.3oz, 12ct “dark chocolate flakey truffles” as a gift, and loved it! You get 3 trays of 4, each tray individually wrapped (So you dont have to eat them all before the timer runs out).
    They use belgian chocolate in these, and I highly recommend them. Since I don’t know what they cost, I cant say what kind of deal this is, but this is some of the best dark chocolate I’ve ever tasted for sure.

    RESPONSE: We still have 5 of our 7 truffles left – maybe those will be better :) –The Candy Kid

  4. 4
    Melis says:

    I bought the chocolate covered coffee beans, they were fantastic. 4 types of chocolates cover the beans.

    RESPONSE: I love chocolate and coffee flavors – i may have to try those! Thanks!
    –The Candy Kid

  5. 5
    Sgillig says:

    I live in NM where they pratically dump chili in the water here. Needless to say, they make spicy chocolate here too. I’ve found that spiced chocolate never tends to be that “hot”. I haven’t had the hot chocolate bar yet, but it wouldn’t surprise me if it doesn’t have that much kick.

    I’ve tried the tiles. I thought they were pretty good, personally. I also tried the chocolate covered almonds, the peppermint shortbread and their regular box of chocolates. The chocolates are forgettable but the shortbread and almonds are divine. The shortbread reminds me of those Girl Scout Thin Mint cookies. I adore the almonds and I don’t even like dark chocolate that much.

  6. 6
    EMILY says:

    I’ve never tried choxie but I can’t wait it sounds really good and I love the commercials!

  7. 7
    Dianne says:

    Heh I really adore the commercials and I cant wait to get some Choxie my mouth is watering with the thought of chocolate since my mom made me go without sugar for 3 weeks *glares*

  8. 8
    Marisa says:

    For spicy chocolate try http://cowgirlchocolates.com – lots of spicy flavors, reasonable prices and clever packaging. If you want to save money they even sell truffles by the pound in a bag so you aren’t paying extra for the fancy box!

    RESPONSE: We actually covered them previously here:
    http://candyaddict.com/blog/2005/10/03/cowgirl-chocolates-and-cocoa-petes/
    I haven’t actually tried them but I guess I should!
    –The Candy Kid

  9. 9
    Michelle says:

    I would like to know if we can order this Choxie Moxie online. Have seen the commercials and we dont have a Target near us. Went to the Target website, but they dont list this (tried the name, and chocolate and candy) Would really like to try this product. Thanks!

    RESPONSE: Yeah – it’s a mystery why Target doesn’t have Choxie listed anywhere on their website. Weird.
    –The Candy Kid

  10. 10
    Jeremiah says:

    Have You tried Dagoba? they are of those chocolate companies that maybe no has heard of maybe they have it depends where you live. they make a cayenne pepper chocolate that is fairly hot by my account being a fellow spicy food enthusiast. Try it!

    RESPONSE: Funny – I have Dagoba on my list of topics to write about simply because they sell a chocolate bar with blueberries – I’m hoping it might taste like the chocolate-covered blueberries I wrote about.
    –The Candy Kid

  11. 11
    Marisa says:

    I tried the Hot Chocolate bar and agreed with your assessment – while I thought it was decent chocolate, it didn’t have any “bite” any variation in flavor created by the added spices was too subtle to really discern. I also tried the rasberry lemon biscotti candy bar – a white chocolate based meltaway-like filling flavored with rasberry and lemon and mixed with bits of biscotti, enrobed in dark chocolate. I thought it was very good – perticularly because it was different both in flavor and texture from any of the high end chocolate bars that I have tried. The rasberry lemon filling was not excessively sweet and it had a subtle tang to it. I would reccomend it. As the Choxie selection is enormous, I agree that it would be nice to have a website to access both for ease of ordering and also because even though I looked at the display for 20 minutes, I cannot remember half the items they carry at this point – there was just so much!

  12. 12
    Ashley and Terry says:

    We just purchased Choxie today and we are very excited to try it. We bought the kind with the artistic designs on them. It looks amazing and we are very excited to eat them.

  13. 13
    lauren says:

    i’ve had the peppermint bark shortbread balls, and i’ve got the warm spiced caramels… so far, i’ve enjoyed both… and i’m a total chocolate snob.

  14. 14
    Chandra says:

    I just got the Choxie Dark Chocolate Ginger and I’m really enjoying it. I’ll have to try some of the others later.

  15. 15
    Tonks says:

    I tried the malted milk balls and definately won’t be buying them again. The chocolate has entirely too much wax in it and leaves a very undesirable after taste. Very reminiscent of the wax lips one gets as a little kid for halloween.

  16. 16
    Tammy says:

    I love the dark chocolate espresso beans! they are awesome!

  17. 17
    Brojo says:

    I’ve never had a choxie but i think the hot chocolate bar is not supposed to be spicey, but rather taste like hot chocolate. Like i said i have never had one so i am not completely positive on this.

    RESPONSE: It is supposed to be spicy: “Hot Chocolate bar described on the package as ‘deep, dark truffled chocolate with chipotle chili heat’. It contains dark chocolate with cinnamon, ginger, and chipotle” – just not as spicy as I had hoped.
    –The Candy Kid

  18. 18
    CINDY says:

    IM A CHOCOLATE LOVER BUT I DIDNT FIND ANYTHING SPECIAL ABOUT THE CHOXIE. THEY ARE JUST YOUR AVG CHOCOLATE. THE HIPE WAS GREAT, BUT I FIND THEM TO BE NOT THAT GREAT. VERY NICE COLORS AND PACKAGING

  19. 19
    Vanda says:

    It’s interesting to read some different opinions about Choxie since I NEVER plan to try it. I can’t imagine what advertising ‘genius’ came up with the name Choxie, but it is so off-putting I can hardly think about it without becoming slightly nauseated. “Choxie . . chox . . . chaulk? Choxie . . voxie . . . vox . .vomit? Choxie . . doxie . . dachshund?” Didn’t Target test this name with a cross-section of consumers before they decided on it? “Choxie” sounds like fake chocolate. And any chocolate lover knows, fake chocolate is BAD chocolate.

    RESPONSE: Interesting. I never thought of that. I wonder how many other people think that way?
    –The Candy Kid

  20. 20
    BriBri says:

    I’ve never had the moxie to try choxie, not even by proxy. I’ve been invited to a new years bash where the guests are encouraged to bring choxie products. I went to the Target website & like some of your respondents noted, choxie was very convienently omitted from mention. Any suggestions? I can’t wait to see what I’m in for.

  21. 21
    maliho says:

    since our local target had them marked down 90%, we decided to give them a try. we tried one of the truffles, and some of the peanut butter tiles.

    these “chocolates” suck…they should be called “waxie.” like a poster above said, they leave a waxy coating in the mouth, and really have no flavor to speak of. they are mediocre at best. a hershey’s bar has more flavor.

    RESPONSE: 90% off? I’m going to have to check my local Target!
    –Brian

  22. 22
    Micha says:

    I bought some Choxie for stocking stuffers. I had never seen or heard of it before, but decided to give it a try. I dont know about all of this hot choc. and such as that but I can tell you that the Choxie dark choc. wioth espresso truffle bar is heavenly. Just the right amount of espresso blend. The covered beans are wonderful also. The crispy bar covered with a thin layer of dark choc. and rolled in the crushed espresso beans is fantastic and comes highly recommended. I am a choc. snob also and do not partake in Hersheys but I won’t turn away Choxie espresso varieties.

  23. 23
    russ says:

    i finally bought some choxie once it was marked down. it’s sort of expensive at it’s regular prices, i thought. at any rate, i bought some of the “classic bridge mix”, which has cashews, peanuts, hazelnuts and almonds covered in milk chocolate and dark chocolate and some of the cashews covered in milk chocolate. both were actually very good and i really like the little sealing plastic containers. i think i’ll try some of the other items now when i see them.

  24. 24
    cad says:

    try the cinnamon redgolds they are really good.

  25. 25
    Dorothy says:

    I love to buy choxie, it’s the chocolate of the future and I love to eat it, even though I’m supposed to be on a diet, I can’t resist the different varieties of the chocolate with moxie! People of the world, go to Target and try some choxie, it will get your taste buds rolling, but in a good way!

  26. 26
    caitlin says:

    Please Don’t.
    I got choxie chocolates from my boyfriend and I am so pissed. My cheap bf got me $5 chocolates that taste old. I think he must have gotten them a while ago because they werent even Valentiney looking. I was so bummed.

    RESPONSE: Wow. That does suck. I feel for you.
    –Brian

  27. 27
    Candy Addict - Target FINALLY has Choxie on its website says:

    [...] I’m not sure why it took them so long (about 5 months since the launch last October), but Target finally has Choxie on their website [...]

  28. 28
    Angel H. says:

    I bought the toffee-covered almonds once. I thought they were really good but not good enough to warrant the price. I’d like to try to try the different flavors next time I see on the clearance rack.

  29. 29
    Dalesha says:

    Sounds like to me that the whole Choxie thing has it’s high & very low points. Thanks for the heads up about the ones that aren’t that great ’cause even marked down they are too expensive to be buying “just to try.” It’s a good thing they had such a good advertising campaign since they haven’t passed out any free samples and that seems to be where they will get the most attention- those people who love commercials. I will say on their behalf, though, all I’ve tried are their chocolate covered mints, and being a thin mint addict since I was a Brownie in Girl Scouts, I gotta say they are the best substitute I’ve had to tide me over ’till Girl Scout cookie ‘season’. Especially since the serving size on the back says “one tin” or in other words- all of them!

  30. 30
    Laura says:

    It has pretty packaging, but it says that it’s for “the most sophisticated of chocolate palates.” Now, I don’d consider myself a chocolate snob. I like fancy chocolates like vosges, but I also like a good hershey bar sometimes. So far I’ve tried the truffles covered in chocolate flakes, and the rasberry lemon crunch. Both were so terrible I threw them away. The lemon tasted like dishwashing detergent. I’m very dissapointed.

    RESPONSE: I tend to agree – they’re just not that great.
    –Brian

  31. 31
    Lori says:

    As a chocolate truffle lover (and the local Godiva shop is gone!), I tried the large Choxie Chocolate/raspberry candy—HORRID doesn’t even describe it. The outer chocolate was ‘edible’, but the raspberry inside was just like eating Crisco straight out of the can. It left the most nasty, waxy coating on the inside of my mouth. I’ll stick with mail-ordering something I know is good.

  32. 32
    gabby says:

    umm… I think by Hot Chocolate bar they meant hot chocolate as in the drink… why would they have spicy chocolate? I like spicy, but they just wouldn\’t go together…

    RESPONSE: No, it was definitely supposed to be spicy: “deep, dark truffled chocolate with chipotle chili heat”
    –brian

  33. 33
    Michelle says:

    Have you tried Cowgirl chocolates? You have to order them online, but they are really spicy. When people dislike them it is generally because they are too spicy. You might like them. I also was unimpressed by Choxie.

  34. 34
    pam says:

    i absolutely love the choxie dark coconut macadamia clusters! they are now my favorite candy! my only problem is that they are to high priced and can only afford them every so often! would buy a lot more often if they were a little cheaper! i am having trouble finding the same one in the big candy bar any more tho’! wish they would make more of them readily available! love it!

  35. 35
    Janthina says:

    I loved the chocolate covered coffee beans and I liked the rasberry truffles. I’ve definitely had better chocolate,but they still were good to me. I did not find the price to be bad either.

  36. 36
    FELICIA says:

    If any of you want the best Truffle you have ever eaten let
    me know. I cater homemade ones and there is no wax and plenty
    of filling. I will send 2 to you free, you pay the shipping and
    they are yours to try for free. can e-mail me at
    tathrel@bellsouth.net

  37. 37
    Sue says:

    I notice that many of your comments state a dislike for Choxie. Yes, while they do come in pretty packaging, all they really are are the “store brand candy” For all you chocolate and candy lovers, would you go to your favorite grocery store and buy their brand of chocolate & candy?? NO! Why? Because you know it is inferior & waxy. This is all a big PR campaign done very well, and that’s why it cost way more than it’s worth. I have tried it, and the above statement is my opinion.

  38. 38
    vampirel0v3r1 says:

    i like choxie. choxie is good and its not to sweet for somebody like me who cant stand the taste of to much hershey or wonka bars. u cant expect alot from just a chocolate bar. it is what it is there rlly isnt a way of enhancing it anymore.

  39. 39
    Madonna Davis says:

    I purchased choxie at Christmas with packages of hot chocolate.It had a couple stir sticks made with belgian choc. is it possible to order the stir sticks?Please respone to: madonnadavis@insightbb.com

  40. 40
    Christina says:

    Let me just say… to those of your who tried the thick bars and truffles and did not like them and passed by the thins… your missing out BIG TIME…

    I personally am a HUGE fan of their thins and their dark truffles…

    I have to ask if you have taken the time to have their peppermint thin or their espresso thin?

    They cost approximately $3 each (in my area) and I usually have a single bar last me 3 months or longer when normally I can chomp my way mindlessly through BAGS of “average” candy in one sitting…

    But when it comes to their thins… I take my time… I breathe in deeply and let the aroma fill me first… I then take a small piece and break it off and let it melt away in my mouth…

    Now this is a feat considering I am a Mom to 3 little boys… and most of my trips to target are around 9pm and my kids are tired, fussy and fighting…

    But as soon as I get to the car and get them strapped in those few moments are all I need to let all my stress melt away and I feel like a new woman no matter what is going on around me…

    but then again thats just me ;~)

  41. 41
    Christina says:

    oh and on a side note… Prior to trying Choxie the extent of my chocolate pallet was for Reeses, snickers and the like… now… I won’t touch the stuff ever again… I either get Choxie or when I can’t I either buy hand crafted artisian chocolates or I make them myself… the milk chocolate makes me sick now…

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