Mars has launched a new chocolate candy called CocoaVia that they say is actually good for you:
According to a number of recent scientific research studies, certain chocolates and cocoas may indeed play a role in a heart-healthy diet. Researchers believe that flavanols, found in plant-based foods like certain cocoas and chocolates, may have heart health benefits. Chocolate is made from cocoa beans, which grow on cocoa trees called Theobroma cacao. Since chocolate is a plant-based food, it contains many of the same nutrients as other plant-based foods, including flavanols. These flavanols can act as antioxidants, which scientists are investigating for their potential impact on cardiovascular health.
Full details can be found at the CocoaVia site. It seems this will be marketed in the health foods section of stores and not beside all the other candies. I’ve never bothered to try any of the “good-for-you” energy/health candy bars. If I want candy, I eat candy. If I want to be healthy I eat something other than candy. I guess I am not the target market for these things.
UPDATE: I just found out they also have a Cocoavia drink too. I might try that if I can find some – I like chocolate drinks like chcolate milk and YooHoo.