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U.S. Smarties different than UK/Canadian Smarties

Categories: Candy,Chocolate Candy,Foreign (non-US) Candy,Soft Candy

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Smarties UK
UK/Canadian Smarties

UPDATE: we have now reviewed these chocolate Smarties!

Did you know that U.S. Smarties and UK/Canadian Smarties are totally different? I didn’t know this myself until I was chatting with my friend Cat (from the most excellent Catfish Show podcast). Cat says,

Although similar to M&Ms being a circular chocolate, coated with a candy shell, the shell in Smarties is much harder and the chocolate is a bit wider spread out (if that makes any sense). There are all kinds of colours like brown, red, yellow, (oh, I have to go buy a pack now) – purple, green, blue is new, and pink. There was a catchy tune associated with Smarties when I was a kid – “When you eat your Smarties, do you eat the Red ones last…” it was really fun to sing. The candies still come in a box and we used to be able to make it whistle when we finished eating all the candy (being so sugared up, hey why not). These candies are highly addictive and best divided into smaller portions to avoid over-indulgence. Mind you, the box doesn’t seem so big any more. :-) If you are ever in Canada, you must try these well established candies – they can be found in any corner store.

Smarties UK
U.S. Smarties

Here in the U.S. Smarties are small round discs that are concave on both sides. They come in lots of different colors and the best way I can describe them is compressed Pixie Dust (from Pixie Stix), only a little sweeter. They come rolled up in “tubes” of 20. The U.S. Smarties website describes them thusly: “Small colorful candy wafers in many assorted flavors wrapped in cellophane. They taste great, kind of sweet and sour and fruity.” The U.S. Smarties are equivalent to the Canadian candy called Rockets.

So, why the difference in the Smarties? The U.S. Smarties website gives us some insight:

Ce De Candy only owns the trademark to the name Smarties in the United States. Outside the United States, Smarties is a registered trademark of Societe’ des Produits Nestle’ S.A. and are more like M&M’s. If you are in Canada, and want your tart and sweet favorite candy look for Rockets!

For even more UK/Canadian Smarties information, visit Martin’s Smarties Museum – it contains everything you could possibly want to know about the non-U.S. Smarties. Also, check out this comparison of the UK/Canadian Smarties and M&M’s head-to-head by Cybele from candy blog (another EXCELLENT candy blog).

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14 Responses to “U.S. Smarties different than UK/Canadian Smarties”

  1. 1
    Insanemage says:

    We have the american style smarties in canada as well, but they’re called Rockets here.

    RESPONSE: Oh yeah – I meant to mention that!

  2. 2
    Matt says:

    As an American working in Canada, the whole U.S. smarties vs. Canadian smarties vs. rockets confusion was one of our favorite topics of conversation with our Canadian coworkers. Another interesting tidbit: the U.S. smarties wrapper (at least the ones we had) is marked with the words “Product of Canada.” Wierd!

  3. 3
    jazzle says:

    Smarties here in the UK used to come in a cardboard tube with a plastic lid at one end. (The lid usually had a letter embossed on it.)
    In the past year or so the tube was replaced with a cardboard hexagonal tube, and an institution was lost.

  4. 4
    Scott says:

    The American version of Smarties are known as Refreshers in the uk.

  5. 5
    Rick says:

    Only Smarties have the answer

  6. 6
    Tenniel says:

    Omigod, GIANT SMARTIES (the chocolate kind)!? I live in Canada and don’t recall seeing them. Well I suppose for my waist line that would be a good thing. The chocolate in Smarties is much better tasting than in M&M’s. The only M&M’s I can stand are the one’s with peanut butter. I am not really sure how to describe the difference, but it can’t just be in my head! I’ve had Rockets and American Smarties and they taste very similar to me.

  7. 7
    Chris says:

    My girlfriend just mentioned the difference between the smarties and rockets and I would like to get her some since she’s from Canada. Being from Kansas it’s a little hard to get there to buy a few. Does anyone know a website where I could purchase rockets at? Thank You!

  8. 8
    Hulk says:

    Here’s a website… i too have been looking to get some of the chocolatey smarties. I visited Canada once and have loved them since. I only recently remembered my love for them when my friend mentioned them to me!

  9. 9
    Leah says:

    Eh, as a canadian I find it irronic that American Smarties are our much beloved Rockets {AKA, hyperpills!}
    They are awsome but who can survive with out the ‘Do you eat the red ones last?’ and the added bonuses of smarties probability assignements. {grade three all the way!}

  10. 10
    sai says:

    in canada the smarties are the pic shonw above in tx housten there rockets it crazy what THE REAL NAME FOR SMARTIES OR ROCKETS CHOSE

  11. 11
    Alison says:

    Got this from wikipedia:

    “Smarties produced by Ce De Candy’s Union Township, Union County, New Jersey, plant have a slightly different taste from the ones that are produced by their Newmarket, Ontario, plant. The Canadian ones generally taste stronger, with more noticeable differences between the various color flavors. The Canadian candies (branded as Rockets) say “Made in Canada” on the label at the ends after the list of ingredients. Canadian made Smarties are also imported into the US – typically, these Canadian Smarties are most commonly seen in the U.S. around Halloween, likely imported only when the US production is not sufficient for demand. These actually say “Made in Canada” under one of the main Smarties logos on the wrapper. Upon close inspection, these Canadian made Smarties have a slightly smoother look to them than US production – the US produced ones tend to have more colored “specks” present in them.”

  12. 12
    Chris says:

    I live in western New York and the large grocery stores always seem to have the Canadian made smarties in the bulk bins. The pre packaged ones tend to be the US made ones. I don’t know if it is our proximity, but I have never seen a correlation with Halloween here.

  13. 13
    Mike ipapo cruz says:

    Hello! I just tasted this rocket candy last week and it was great! My friend who live in plainfield il.l will send me a pack of this here in the Philippines! Thanks MARSZ!! Luvyah! :D

  14. 14
    Elizabeth says:


    I just bought a 6 oz. bag of Smarties from Rite – Aid’s Pantry item in San Rafael, California. When I got home I opened the bag and took out a roll. First I noticed there was no “Made in Canada” text on the wrapper. Next I tasted the candy and it tastes different! They are mushy and flavorless as compared to the Smarties made in Canada, of which I have a 3 lb. bag, which are crunchy and flavorful.
    Could it be that the recipe is different in the USA? How can I be assured that the Smarties I buy online are truly Made In Canada?
    Our entire family have eaten and LOVED Smarties candy for a very long time, well over 50 years.
    Please help.

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